P&G has partnered with QBO Innovation to launch vGrow SHOWQASE that aims to harness the untapped potential of the Philippine startup ecosystem.
The multi-national company has launched the vGrow program to drive innovative solutions across multiple stages of its operations. The program aligns with the company's commitment to deliver superior products to its consumers through innovative initiatives and solutions.
It was in 2017 when the vGrow program was launched and implemented in countries that include: India, Singapore, Malaysia, Australia, and New Zealand.
"Throughout almost 90 years of operations in the country, P&G's mission has always been to understand and serve consumers with the best solutions for their daily needs. We are excited to partner with QBO and all these companies to uncover innovative solutions to P&G's biggest opportunities and toughest problems. This will enable us to serve more consumers with superior, value-creating brand experiences," said Agraj Sharma, General Manager at P&G.
During the vGrow SHOWQASE launch, Jay Fajardo of QBO, highlighted the country's startup system and forecasts its growth in the digital economy, valued at $6.45B in 2023 and expected to grow to $35B by 2025.
"The COVID-19 pandemic has led to a surge in tech-savvy consumers. With about 73% of the country's population, or approximately 118M Filipinos, who average age is 25, the market is now more technologically inclined, presenting a significant opportunity for Filipino startups and businesses to maximize and explore," said Fajardo.
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