Bayad President and CEO Lawrence Y. Ferrer, has been recognized as one of the Top Filipino Innovators in the recently concluded 2024 Mansmith Innovation Awards.
Mansmith is a leading marketing consultancy in the Philippines and it aims to highlight exceptional Filipino innovators in its Mansmith Innovation Awards.
There are two categories for the Mansmith Awards: Master Innovator and Enterprise Innovator. Master Innovators are industry leaders that have attained profitable scale, category leadership and sustainable impact, while Enterprise Innovators are rising stars who have show potential for growth and capacity for profitable success.
In line with this, Ferrer has been recognized among Master Innovators, highlighting his impact in steering the digital transformation of Bayad, the pioneer brand in the outsourced bills payment collection service in the Philippines.
Known as Bayad Center before evolving as Bayad, the company now stands as a fintech enterprise, integrating biller networks and payment channel providers. With this, Bayad enables a one-stop-shop customer experience, while facilitating seamless real-time transactions for electric and water utilities, cable and internet, loan payments, credit cards, school tuition fees, online shopping, insurance, or government fees. This innovation has continued to cater to Filipinos from all walks of life especially to the 'now generation' who are constantly looking for instantaneous ways to settle their payments.
"Bayd is one with both private and government institutions in structuring financial services that will enable business interconnectivity and foster economic resiliency of our country," said Ferrer. "Pivot or perish."
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