Monde Nissin, a household favorite in the Philippines for over 40 years, has partnered with TikTok Shop as part of the brand's venture into the digital landscape. Being a part of TikTok Shop's roster of Filipino brands, Monde Nissin's impressive growth on the platform underscores the transformative potential of e-commerce and social media in empowering local businesses.
Celebrating 45 years in the food industry, Monde Nissin is renowned for its brands such as Lucky Me!, Sky Flakes, Fita, Nissin Biscuits, Monde, M.Y. San Grahams, and Quorn meat-free products. The company joined TikTok Shop in January 2023 and launched its first livestream event in June 2023. Since then, it has made use of TikTok Shop's innovative tools and vibrant community to achieve notable results.
"Joining TikTok Shop has been a transformative step for Monde Nissin. It's not just about expanding our digital footprint, but about engaging with a new generation of consumers in a dynamic, environment. By integrating entertainment and commerce, TikTok Shop has enabled us to drive sales and deepen brand loyalty in ways that traditional platforms could not offer," said Shellane Dy, Activation & Ecomm Head at TikTok Shop.
During TikTok's 7.7 Shopping Sale, Monde Nissin saw double digit growth in Total Gross Merchandise Value (GMV) compared to its previous campaign. This success can be attributed to the brand's strategic use of TikTok Shop's Assortment, Content, and Empowerment (ACE) Indicator System.
To meet its diverse consumer needs, Monde Nissing ensured its most popular products were available and competitively priced. In addition, by offering exclusive discounts on popular items, the brand positioned itself as a top choice for value-conscious shoppers.
"Livestreaming on TikTok Shop has allowed us to connect with our customers in real time, offering them exclusive deals and engaging them directly with our brand story. This platform has redefined how we interact with our audience," said Shellane Dy.
"Monde Nissin's impressive performance on our platform highlights the power of TikTok Shop's unique blend of social engagement and ecommerce innovation. Our platform is designed to help brands connect with audiences in meaningful ways, and Monde Nissin's success is a testament to how our tools and features can drive real results. We're excited to continue supporting local brands as they navigate the evolving digital landscape and achieve their growth objectives," said Niks Fojas, Category Lead for FMCG at TikTok Shop.
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