Wellness Whispers has emerged as a standout example of how digital innovation can be a driving force for a brand's growth. Dani Barretto, founder of Wellness Whispers, this local brand aims to revolutionize the wellness sector with products designed to enhance daily well-being, from soothing winter melon milk tea to immunity-boosting pomelo juice.
"We started Wellness Whispers with a vision to offer products that cater to the wellness needs of our customers," said Dani, CEO and Owner of Wellness Whispers. "TikTok Shop has been instrumental in turning that vision into reality. The platform's innovative tools have allowed us to connect with a broader audience and deliver our wellness solutions in a way that resonates deeply with consumers."
Wellness Whispers seamless integrates with TikTok Shop's features and has seen a 183% increase during the 8.8 sale. This reflects how digital platforms help reshape businesses by connecting with consumers and drive sales.
By engaging in live sessions, Dani was able to interact directly with viewers and highlight the brand's products. These interactions translates to impressive sales figures,
"Our live streaming efforts has prove to be a game-changer for us," said Dani. "It's not just about selling products, it's about creating an engaging and informative experience for our customers. This has helped us build a stronger relationship with our audience and significantly boost our sales performance."
Wellness Whispers has also adeptly utilized TikTok Shop's promotional tools to enhance its market presence. During the May 39-31 Payday Sale, the brand offered significant discounts, including up to 30% off on Wellness Whispers Sets and exclusive bundles featuring movie tickets and freebies. These promotions were crucial in driving consumer interest and increasing sales.
The brand's exclusive bundles and flash deals contributed to an increase in product sales. The brand also achieved an overall GMV of $171,000 in 2024, with video GMV contributing $12,000.
"TikTok Shop has been more than just a platform for us, it has been a catalyst for growth. It taught me how to market my brand and myself effectively, boosting my confidence to scale our business. I believe TikTok Shop is a platform where anyone can thrive, and our success with Wellness Whispers is a testament to that potential. As we continue to innovate and grow, we are excited about the future and the endless possibilities that lie ahead," concluded Dani.
The brand is committed to evolving within the digital landscape, with plans to further expand its presence on TikTok Shop. Its success demonstrates the opportunities that digital platforms offer for business growth and customer engagement.
"TikTok Shop is dedicated to empowering creator-entrepreneurs and emerging brands like Wellness Whispers," said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. "Our platform offers robust tools and support to help new businesses grow and connect with their audience. By leveraging features like live selling and targeted promotions, we enable these businesses to establish a strong market presence and drive meaningful engagement. We look forward to seeing how Wellness Whispers and others continue to thrive and innovate on TikTok Shop."
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