2024 DTI Bagong Pilipinas National Trade Fair Concludes with Record-Breaking Success

The 2024 DTI Bagong Pilipinas National Trade Fair highlights MSMEs, sustainability, and local innovation. It continuous to promote high-quality Filipino products by givings MSMEs a platform to showcase their creations and products. This year's theme: Go Green! Go Local! is a testament that Filipino consumers are now more 'mindful' of the products they buy. 

Organized by the DTI through Bureau of Market Development, Promotions and OTP (BMDPO), this year's event brought together over 270 exhibitors from all over the country. Products include artisanal items and non-food products that uses sustainable materials. From home furnishing, clothes, holiday decors, gift items, wine, coffee, cookies, Halal products, among others. 

A major draw of the event were the special pavilions that featured curated selections of sustainable and innovative products. These included:

• The Philippine Sustainability Pavilion, highlighting eco-friendly products made from bamboo and natural fibers.

• The Coconut Philippines Pavilion, showcasing innovative coconut-based products.

• The Obra Pavilion, displaying creative outputs from design scholars.

• The KAPEtirya Coffee Pavilion, celebrating the rich coffee culture of the Philippines.

• The RAPID Growth Project Pavilion, promoting products from farmer-beneficiaries of the DTI’s Rural Agro-Industrial Project for Inclusive Development and Growth (RAPID Growth) project.

• Record-Breaking Sales and Attendance: The 2024 NTF was not just a showcase of Filipino creativity but also a resounding success in terms of sales and attendance. Attracting almost 28,000 visitors, the fair generated an impressive Php72.377-million in cash sales, booked orders, and orders under negotiation for participating MSMEs, demonstrating strong consumer interest in locally-made, sustainable products.

• Business Matching and Networking: The event facilitated numerous business matching and networking opportunities, further broadening the market reach and collaboration potential for local entrepreneurs. This fostered an environment conducive to growth and expansion for MSMEs.

• Promotion of Sustainability and Innovation: The fair successfully highlighted the Philippines' commitment to sustainability and innovation, showcasing products made from eco-friendly materials and featuring cutting-edge technologies. This emphasis on sustainable practices underscores the country's dedication to responsible and ethical business practices.

• Empowerment of MSMEs: By providing a platform for MSMEs to showcase their products and connect with potential buyers and partners, the NTF played a crucial role in empowering local entrepreneurs. The event offered valuable opportunities for business growth and development, contributing to the overall economic progress of the country.

Additionally, the Innovation and Services Cluster provided an information hub for both the MSMEs and visitors, offering free consultations by government agencies and private sector partners.

"The government, the private sector, and the entire nation stand with you. We are committed to providing you with the support, resources, and opportunities you need to thrive," said DTI Acting Secretary Cristina A. Roque. 

The "Go Green! Go Local!" resonated strongly with the attendees as they were inspired by the rich cultural heritage and innovative spirit that characterize Filipino talent. The DTI looks forward to building on this success in future events, continuing its unwavering support for the growth and prosperity of Filipino businesses. 

"Let this fair be a reminder that together, we can do great things. Together, we can create a future where sustainability and prosperity go hand in hand, and where Filipino products are celebrated not just here, but around the world," added Roque.