Financial literacy is an important tool for personal empowerment that provides money management know-how to individuals. With this in mind, teaching financial literacy to children will help equip them with the right attitude in handling their money until well into adulthood.
But based on recent statistics from the BSP, there's only 2 in 10 Filipinos scoring perfectly on basic financial questions and just 25% understanding fundamental financial concepts. This underscores the urgent need for enhanced financial education, especially among the youth.
Pru Life UK is fostering financial responsibility through its Cha-Ching program, created by Prudence Foundation, the community investment arm in Asia and Africa of Prudential plc, Pru Life UK's parent company, in partnership with Junior Achievement Philippines, Pru Like UK is leading the charge in instilling financial literacy in Filipino children aged 7 to 12.
Cha-Ching is an innovative financial education program featuring animated, music-based cartoons created in collaboration with Cartoon Network Asia and Dr. Alice Wilder, an Emmy award-winning Children's Educational Specialist.
Cha-Ching also encourages parents to play an active role in their children's financial education. With online resources and fun, educational activities, parents can reinforce the financial concepts their kids learn in school.
This year, Cha-Ching reached a significant milestone, educating one million students nationwide on basic money management skills.
Financial literacy is important, not just as a skill but a necessity for the youth. By equipping young Filipinos with the knowledge and tools to make informed financial decisions Pru Like UK lays the foundation for a more secure and prosperous future.
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