The Sony BURANO Camera has been officially launched in the Philippines and this latest addition to the CineAlta digital camera line introduces a new era in filmmaking. This all-new innovation from Sony redefines the cinematic shooting experience.
There was a live demonstration during the launch of the BURANO, and Sony Philippines invited renowned cinematographer and prodcuer O Sing-Pui, as well as Sony Alpha professional JA Tadena to share their shooting experiences with the BURANO. The Q&A was moderated by Sony Product Expert and Commercial Director Nigel Laxamana.
The BURANO features a sensor that matches the color science of another iconic camera within the CineAlta line, the VENICE 2, and is especially designed for single-camera operators and small film crews. This camera combines exceptional image quality with high mobility and is the world's first digital cinema camera with a PL-Mount to feature in-body image stabilization.
The cinema camera features an 8.6L full-frame sensor that shares most of the VENICE 2 specifications, enabling it to work alongside that camera in all types of productions. The sensor features dual base ISO of 800 and 3200 and 16 stops of latitude that can produce stunning images even in the most challenging lighting conditions. The BURANO can film at frame rates including up to 8K at 30 frames per second, 6K at 60K frames per second or at 4K at 12 frames per second.
"There are many things that need to be considered when shooting, like balancing the light when shooting an interior or exterior shot. The BURANO camera adjusts all these considerations by itself," said O Sing-Pui.
For JA Tadena, he was impressed by BURANO's many accessible features that make the cinema shooting experience more efficient than ever before. "When you talk about cinema cameras, the first thing that comes to mind is that they are usually fully manual. There is no such thing as 'Autofocus.' Adjusting the focus is less of a problem now with the BURANO, which is equipped with the full Autofocus system present in other Sony cameras. This make my work more efficient than ever."
"The Sony BURANO camera has revolutionary features to cater to the needs of filmmakers in expressing their creativity and imagination," said Nigel Laxamana. "The BURANO's smart features to adapt enables cinematographers to circumvent the long hours of production. Being able to have variation in shooting styles to take the perfect shot instead of shooting multiple times for a single scene."
Notable features of the BURANO is the PL-mount that support in-body image stabilization. This newly developed stabilization mechanism and control algorithm leverages the advanced image stabilization technology cultivated in the Alpha series of mirrorless interchangeable-lens cameras, unwanted camera shake. With Fast Hybrid and Subject Recognition AF with AI, filmmakers no longer need a bigger crew to shoot stable, high-definition images, no matter how demanding the scenario is.
BURANO's multi-purpose touchscreen LCD monitor, a flexible mounting system, and a versatile, robust handle which makes the camera easily configurable to any different shooting style. BURANO can be configured for large and small projects, solo or with an entire crew.
Learn more about Sony BURANO here.
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