PUMA has transformed Siam Square into a lifestyle destination during the launch of the first-ever PUMA House on H-Street in Bangkok. PUMA House offers fans live performances, interactive installations and curated brand experiences that showcase the full energy of H-Street culture.
The launch also reveals PUMA SEA's six new local ambassadors with Arthur Nery, representing the Philippines.
Nery is a singer-songwriter and the country's most-streamed male artist of all time on Spotify. His smooth R&B style and effortless charisma embody H-Street's energy. Nery was joined by fellow PUMA representatives Michael Sager, a rising actor and model; Lierge Perey, beauty and lifestyle influencer; Gela Munoz, fashion creator; and Paolo Salgado, men's style content creator. Together, they showcased the creativity and style of the Philippine street culture scene.
The H-Street traces its origin to the Harambee, PUMA's iconic track spike from the early 2000s. Reimagined for the street, it balances performance and style through a low-profile silhouette, lightweight mesh upper and expressive colorways. It is a sneaker designed for those who want to boldly express every side of themselves, where sporty meets stylish on and off the track.
"H-Street has always been amore than a sneaker- it is about a culture, a community and a way of expressing yourself that resonates deeply with young people across SEA. Bangkok is the perfect home for Southeast Asia's PUMA House on H-Street, and we are excited to open its doors to everyone this week," said Gabriel Yap, Senior Director for Marketing at PUMA SEA.
The PUMA House on H-Street showcases the colorful lineup of H-Street styles worn by PUMA's global brand ambassador Rose. These are centered around four key colorways: Fizzy Green-PUMA Silver, Frosted Ivory-PUMA Silver, Poison Pink-PUMA Silver, and PUMA Black-PUMA Silver.
The PUMA H-Street premiums updates the archival design with premium suede uppers and timeless gum soles, creating a polished version of the original.
While retaining the slim profile and lightweight structure of the H-Street, the Premium collection adds a richer texture and lifestyle appeal. Colorways such as PUMA Black–Shadow Gray–Gum, Alpine Snow–Warm White–Gum, and Brandy–Toasted Almond–Gum offer versatile styling options that transition seamlessly from casual wear to elevated street looks.
Together, both the OG and Premium versions highlight the versatility of the H-Street, a silhouette born from racing performance, now reimagined for modern street culture.
The PUMA H-Street OG and Premium collections are now available in select PUMA stores, official retailers, and online at PUMA.com, featuring the OG, which retails for PHP 5,000 and colorways in Fizzy Green–PUMA Silver, Frosted Ivory–PUMA Silver, Poison Pink–PUMA Silver, and PUMA Black–PUMA Silver. Alongside the Premium collection that retails for PHP 6,000 in Alpine Snow–Warm White–Gum, Brandy–Toasted Almond–Gum, and PUMA Black–Shadow Gray–Gum.
For more information, please visit www.puma.com
0 comments:
Post a Comment