Jollibee joined the Panabenga Festival 2026, not just with a spectacular float, but with campus treats and exclusive promos that added extra cheer to Baguio City's annual flower festival.
Panabenga shows Baguio at its most beautiful, and Jollibee is proud to fill it with joy," said Dorothy Ching, VP for Marketing at Jollibee Philippines. "Whether it's a float that amazes or treats that make every day special, our goal was simple, and that was to share joy with every person, everywhere."
Building on its legacy of festival excellence, Jollibee participated in the large float competition with a spectacular floral masterpiece inspired by Cordilleran artistry. The float featured a miniature Stone Kingdom symbolizing the region's creativity, a radiant cityscape in full bloom, a rotating Mines View observation deck showcasing Baguio's scenic landscapes, and a giant Chickenjoy Bucket seemingly blossoming from a flower, capturing the festival's playful and joyful spirit.
The celebration extended beyond the parade. Students at the UP Baguio and University of Baguio were delighted with free Crunchy Chicken Sandwiches and Iced Coffee, turning ordinary school days into moments of surprise and joy. Inside Jollibee stores, the Festival Treats Promo with Coca-Cola ran from Feb 27 to Mar 1, offering a free 1.5L Coke with every 8-pc Chickenjoy Bucket, while from Feb 27 to Mar 8, a free Go Large Coke was available with any Chickenjoy Value Meal.
Jollibee also partnered with DTI to bring its BEE Earth's Best Friend campaign to Benguet, promoting sustainable practices. Customers who opted not to use plastic utensils for take-out or drive-thru orders from Feb 27-Mar 27 will be rewarded with incentives for future visits. Music fans enjoyed a lively appearance from Jollibee and Friends at the Coke Studio Concert at Melvin Jones Football Grounds last Feb 27.
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