DTI and SM Supermalls Reinforces Advocacy to Promote MSMEs

The DTI - Bagong Pilipinas National Trade Fair which was held last February 18-22, 2026 and showcased Filipino craftmanship and creativity, and brought together MSMEs, institutional buyers, and consumers in a highly accessible area in Metro Manila. 

The trade fair featured local products such as fashion wear and accessories, lifestyle products including furniture and decors, food, business-matching opportunities, and curated exhibits highlighting sustainable products and elevated Filipino design. These on-ground activities supported the Bagong Pilipinas agenda by expanding market access, strengthening value chains, and creating pathways for MSMEs to scale. 

The staging of the NTF at SM Megamall highlighted how well-loved, high-traffic urban spaces can function as effective platforms for national programs- giving MSMEs the opportunity to reach new markets, test products in real time, and engage directly with partners and consumers.

"Our partnership with SM goes beyond providing space- it is about building a full ecosystem for MSMEs. Through SM Supermalls and its retail businesses like SM Department Store, SM Markets and Kultura, MSMEs are given real market access, visibility and opportunities to scale. This kind of private-sector commitment is exactly what enables Filipino entrepreneurs to grow, professionalize and contribute meaningfully to inclusive national development," said Cris Roque, DTI Secretary.

By supporting nationally significant trade fairs, SM Supermalls broadens MSME reach through accessible, high-visibility locations, supports business growth through professional environments designed for market readiness, and contributes to nation-building by aligning its mall infrastructure with programs that generate livelihood and strengthen local industries.

The NTF fostered a powerful shared purpose where commerce, culture and community converged reinforcing the belief that economic growth is most meaningful when it is inclusive, experiential and deeply connected to the people it serves. 

SM Supermalls continues to deliver its commitment on Max Out Experiences, living out its promise of "All for You," by transforming its spaces to dynamic platforms for entrepreneurship, cultural celebration and meaningful public engagement, going beyond retail to champion inclusive national growth and create experiences thoughtfully designed for every Filipino.