For the 5th straight year, Pru Life UK has bagged the title of- International Life Insurer of the Year- Philippines at the recent 2025 Insurance Asia Awards.
"Winning the International Life Insurer of the Year - Philippines title for the 5th consecutive year is a testament to our dedication to excellence and inclusive growth. Over the past year, Pru Life UK has continued its focus on improving our business performance, while also empowering and accelerating value for our employees, customers, shareholders and communities," said Kathryn Cajucom, VP and Head of Branding and Integrated Marketing Communications.
Pru Life UK attributes its recent victory to the unwavering support of its customers and partners. Throughout the years, the company has rolled out various initiatives to strengthen financial inclusion and to innovate its services to meet their needs.
These include extending financial protection to all Filipino communities- regardless of faith, background or income- with PRUTerm Lindungi, Pru Life UK's first life protection plan in the Philippines that is compliant with Islamic laws. The company's expanded Madrash initiatives have also provided more Filipinos access to its tailored solutions for diverse cultural and religious needs.
The company has also introduced an easy and secure cashless payment options that allows a seamless and convenience experience for its clients. Its PRULink Global Tech Navigator Fund enables clients to participate in dynamic growth opportunities within the global technology sector.
"These initiatives play an important role in our growth. To date, we have insured over two million lives," said Cajucom.
Another key priority is fostering employee well-being and development. Last year, the company opened the PRUHouse head office, aimed at enhancing collaboration and promoting a customer-centric culture.
"Our people remain our greatest asset. In the past year, we have also reinforced our commitment to employee welfare through well-being initiatives and career development support, ensuring that our workforce remains motivated, resilient and equipped to meet future challenges," shared Cajucom.
Klook.comCurrently, the company has more than 40,000 dedicated professionals and expanded its network to over 200 branches and general agencies in the Philippines.
On the sustainability side, Pru Life UK has stepped up its climate resilience approach. As part of this effort, it launched learning sessions and a comic book that highlights the impacts of climate change on Filipinos' mental health and financial resilience.
"We recognize that sustainable growth requires collective action and we will continue to collaborate with partners, communities and stakeholders to protect the planet and make a positive difference for generations to come," added Cajucom. "Once again, we are grateful to Insurance Asia Awards for this honour. We will use this accomplishment as an inspiration to continue delivering impactful work that empowers Filipinos."
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