Acer: Undisputed Leader in the Philippine PC Market

Forging partnerships is a great marketing strategy.

Acer Philippines has once again secured the top position in the country's PC market in Q1 2025, with a 35.7% total market share, a 34.2% share in consumer notebooks and an impressive 40.6% share in gaming laptops based on the survey conducted by GfK. Acer also delivered a strong performance in April, with its notebook segment reaching a 36% market share.

The company's success can be credited to a multi-faceted marketing approach that include strategic partnerships with brand ambassadors. It has proven effective in expanding brand awareness nationwide and has strengthened its foothold on the local PC market.

One of its successful partnership is with the "Kings of P-pop," SB19. This collaboration has been key in maintaining Acer's relevance to its customer base, especially among the younger demographic. The partnership between Acer and SB19 began before their official ambassadorship for Acer Day and endorsement with Acer and Acerpure in 2021.

"Our partnership with SB19 works because we share the same values and energy. Also, the group's strong social media presence and its ability to create engaging content have allowed us to reach and connect with our customers," said Sue Ong-Lim, Managing Director at Acer Philippines.

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Just recently, Acer co-presented SB19's "Simula at Wakas" world tour in Taiwan. This support strengthens the brand's connection with SB19's fans. SB19 also got to tour Acer's Taipei HQ as "one-day employees" to experience the brand's innovations firsthand. 

SB19 was personally met by Jason Chen, Chairman and CEO of Acer; and Andrew Hou, Pan-APAC President at Acer. Aside from the HQ tour, the group was given a Predator Helios 18 gaming laptop. SB19 also got to try the latest gaming laptops and the FreeSense Ring smart wearable developed by Acer Fashion. The group also participated in a design workshop to brainstorm ideas for laptop aesthetics and compact home appliances.

Acer's partnership with SB19 is turning 5 this year and with that, both are looking forward to more and productive years together.