Wes Anderson weaves another tale to mark the 100th anniversary of the legendary Montblanc Meisterstück.
Known for his distinct and engaging storytelling, Wes Anderson created a stage that invites viewers to experience the world of Montblanc thru a series of playful absurdity with unexpected twists and turns.
The short film features a cast of frequent Wes Anderson collaborators including Rupert Friend, Michael Cera and Waris Ahluwalia. The film also includes neophyte actor Esther McGregor.
"Let's Write," takes viewers once again to the Montblanc Observatory High-Mountain Library, a surreal and snowbound world above the clouds, inhabited by a trio of mountaineers played by Anderson, Friend and Cera. The film delves upon Montblanc's deep connection with writing, metaphysical musings and other whatnots that is typical of a Wes Anderson film.
The new film introduces additional fantastical settings, notably the Montblanc Voyage of Panorama, a staged train car traversing imagined landscapes. The train car experience in the words of Anderson's character, demonstrates the idea of the literal, metaphorical and poetic journey. The characters reflect on travel as a metaphor for introspection and imagination, each stop a moment to pause, reconnect with the self and of course, write.
"Montblanc has such an extraordinary, rich heritage and DNA; an endless source of creative material and stories to be discovered and told. In Wes Anderson, we have found the perfect narrator, offering an original lens through which people can discover our Maison," said Marco Tomasetta, Montblanc Artistic Director. "The campaign aims to generate a different kind of emotion that customers can experience at every touchpoint possible, reawakening their curiosity for writing and inspiring them to put pen to paper."
Throughout the short film, Montblanc products make subtle and not-so-subtle cameos. These include the new Montblanc Writing Traveler Bag, the iconic Montblanc Meisterstück, the "SCHREIBERLING" (a fountain pen designed by Anderson himself), a Portable Writing Table and a historic Minerva pocket watch which are all woven into the narrative.
Klook.com"Anderson's style defies traditional notions of luxury storytelling. The short film will stop viewers in their tracks, it will likely leave a lasting imprint," explains Stephani Radl, Montblanc Global Director Brand Relations and Communications. "By disarming audiences, it encourages them to interact with the brand differently. Ultimately, they will see that in addition to Montblanc's craftmanship and design, the Maison is about inspiring creativity in all its forms and finding new original ways to tell stories."
Anderson was also joined Roman Coppola as co-director, and also directing additional short-form content as part of the campaign. Producers include Jeremy Dawson and John Peet, with Darius Khondji as Director of Photography. Adam Stockhausen and Stephan Gessler led the Production Design Team; Milena Canonero for Costume Design; and Production by Babelsberg Production Group. In addition to the short film, the brand campaign includes a series of campaign visual shot by Charlie Gray, with the cast joined by Montblanc Global brand ambassadors- Jing Boran and Xin Zhilei from China, alongside Joey King and Daniel Brühl. These visuals will be released across the campaign's upcoming chapters.
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