Cool just got redefined by TCL, a global consumer electronics brand and one of the world's top two TV brands, held its first ever TCL CoolFest 2024 at the Trinoma Activity Center last October 11. The event is co-presented by Anson's and featured music performances, activities with lots of prizes, and a showcase of technology including the NXTFRAME TV.
TCL made sure that mall-goers will enjoy CoolFest 2024 and will get to see TCL products that include TVs, smart air conditioners and refrigerators.
"TCL CoolFest is a celebration - not just about showcasing our innovations: it's about what it means to truly live a cool life with TCL," said Shane Yu, TCL Deputy Marketing Director. "From stunning entertainment experiences with our TVs to smart appliances that make life easier, TCL empowers consumers to enjoy every moment with ease and comfort.
"We are proud to be a co-presenter for the TCL CoolFest 2024. It's been a long partnership and a fruitful one, we've seen TCL grow over the years and they've slowly innovated their new products, quality and great service to our customer. We're very happy to be a partner of TCL, and we look forward to serving more customers in the Filipino market in the coming years," said Eugene Lim, Director for Business Operations of Anson's Appliance.
The event celebrated a memorable collaboration between TCL and Anson's Appliances, recognizing their vital roles in making TCL CoolFest 2024 an unforgettable experience that brought together style, innovation, and cool living.
Adding to the celebration, TCL recognized Anson's Appliances with a special award for their remarkable achievement as the first partner dealer to sell the world's largest QD-Mini LED TV in the Philippines, the TCL 115" X955 MAX. This milestone highlights their commitment to excellence and innovations, establishing them as a market leader and an inspiration for others in the industry.
OPM top chart singer Adie gave a captivating performance and serenaded the audience with his hits Paraluman, Mahika, and Tahanan.
The TCL CoolFest was taken to a whole new level of coolness with the introduction of the TCL NXTFRAME TV, a revolutionary innovation showcased at the event set to be launched this October.
The crowd was abuzz with excitement as they witnessed the showcase of this beyond space TV, which features a flat & slim frame design, a seamless wall-mounted, a movable stand, adjustable cabinet stand, and a matte screen that complements any modern home. Visitors also experience the impressive "AI" Art capabilities and the impressive 3.1.2ch Ultra-Slim wireless soundbar.
In an exciting announcement, TCL also invites everyone to the first exhibit launch of the NXTFRAME TV in collaboration with Ronac Art Museum. The exhibit, set to run for a limited time at the Ronac Art Museum on October 25-31, offers to explore the creative environment in a seamless blend of technology and art.
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