TCL has been at the forefront of innovation and improving daily life through advanced technology. Aside from its strong TV market, TCL is now actively innovating its smart home solution line (air conditioners, washing machines, refrigerators and audio equipments).
"My vision is to solidify TCL's presence in these categories, ensuring that we not only continue to innovate but also enrich the lives of consumers worldwide. As we expand globally, my goal is to ensure that TCL remains one of the top innovators in consumer appliances, continuing to meet and exceed the evolving needs of our customers," said Peter Chen, newly appointed CEO of TCL.
Mr. Chen has been with the company for almost a decade and has been a part of the company's evolution from a rising star to a dominant force in the TV market. His contributions has been instrumental in building market share and establishing TCL as a recognized leader. Currently, his goals for the company is to continue steering it to success.
This year, TCL aims to focus on its global expansion and continued product innovation. The company's advanced technology is revolutionizing home appliances, offering superior comfort, convenience, and efficiency, as exemplified by the TCL White Lines category. TCL has already achieved remarkable success in this area.
As of 2nd qtr this year, TCL has achieved top position in terms of volume sold within the air conditioner market. It has also secured top spot in the split-type category for both ytd 2023 and 2024 in retail stores, according to TRS Research.
For the refrigerator category, TCL has innovated their fridge to cater to various market niches, with the top-mounted models capturing significant market share. This targeted approach has allowed TCL to meet diverse consumer needs effectively.
For the washing machine segment, TCL has made a significant impact by offering a diverse and high-quality product lineup. Their focus on high-end top-load models, coupled with competitive pricing, has been a key factor in their success. Likewise, they've also provided a broad range of options, including both top-load and twin-tub models, catering to various customer needs and preferences.
The company's focus on delivering superior technology that fits seamlessly into everyday life with consumers. With this, TCL earned the top spot in front-load washing machine sales in retail stores in the Philippines based on cumulative market share data from 2023 to 2024 based on TRS Research data. This reflects TCL's commitment to delivering superior products that meet the needs of their customers while maintaining affordability and quality.
"These targeted strategies have been instrumental in fueling our market share growth, reflecting TCL's commitment to innovation and customer satisfaction across all White Lines category," added Chen.
As TCL continues its global expansion, it is not neglecting its vision about sustainability and environmental stewardship. Just this year, they are integrating advanced energy-saving technologies into their appliances to help consumers reduce their energy consumption and lower their utility bills. The goal is to not only enhance the efficiency of their products but also to support their customers in making eco-conscious choices.
"Our dedication to sustainability drives us to continuously push for eco-friendly designs and practices that minimize our environmental impact. We believe in leveraging innovative technology to improve people's lives, solve everyday problems, and bring joy to families. By focusing on these principles, we aim to inspire and empower individuals to pursue greatness while creating a safer and healthier world for everyone," said Chen.
0 comments:
Post a Comment