Mang Inasal achieved a feat by being the only restaurant brand from the Philippines to win an award at the prestigious 21st International Business Awards (IBA), held in Istanbul, Turkiye.
It received recognition for its groundbreaking marketing efforts and innovative community engagement, and for having solidified its position as a trailblazer in the quick-service restaurant industry.
Mang Inasal took home four awards at the recent ceremony, including two Golds, one Silver, and one Bronze. The brand won Gold for its Mang Inasal Creator's Circle (MICC) in the Influencer Marketing Campaign of the Year category, recognizing its smart use of digital creators to boost brand visibility across various regions and markets in the Philippines.
It also got Gold for the Mang Inasal Nation Facebook Group for Engaged Community of the Year, highlighting the brand's success in building strong customer relationships and creating a lively space for meaningful interactions with its community.
Mang Inasal was awarded Silver in the Viral Marketing Campaign of the Year category for its viral partnership with NBA superstar Dwight Howard. This campaign gained significant attention and connected well with fans worldwide. Then it received Bronze for #ILoveMangInasal Digital and PR Strategy or PR of the Year Campaign- Community Engagement categort.
"Mang Inasal is proud to represent the Philippines on a global stage, as the only quick-service restaurant honored at the International Business Awards. These awards are a testament to the dedication of our team and the unwavering support of the vibrant communities behind us," said Mike Castro, President of Mang Inasal. "We remain committed to continuous innovation and strengthening our connection with customers, ensuring that every dining experience- whether in-store, at home, or wherever they are- is fun, memorable, and truly special."
Mang Inasal's win at the IBA reaffirm its leadership in the industry, highlighting the brand's ongoing commitment to innovative customer engagement and strengthening its presence in the market.
"Our two Gold awards are especially meaningful because they represent the vibrant communities we've build over the past two years- the Mang Inasal Nation Facebook Group and Mang Inasal Creators' Circle. These awards validate not only the strength of our brand but also the strong connections we've established with our local influencer-partners and customers nationwide," said RJ Jabeguero-Rodillo, Digital and PR Director of Mang Inasal. "Truly, Mang Inasal is not just about food, it's about bringing people together and celebrating our shared moments of happiness. And these two communities are a testament to that commitment."
Other IBA awardees from the Philippines include PLDT and Smart, Ayala Land Inc., Megaworld Lifestyle Malls, and Globe.
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