EastWest is celebrating 30 Years of Excellence this year and to mark that milestone, it introduce Carlos Yulo as the bank's newest brand ambassador.
"Carlos Yulo embodies resilience, focus, and the pursuit of excellence- values EastWest has upheld for the last 30 years. As we continue to innovate and grow, we proudly welcome Carlos as a partner who not only stands for athletic success but also a commitment to smart financial growth. Together, we aim to inspire Filipinos to push their boundaries and achieve their financial dreams with EastWest Bank by their side," said Jerry Ngo, CEO of EastWest Bank.
Carlos Yulo gained popularity when he won two Gold Medals at the 2024 Paris Olympics, competing in Men's Gymnastics.
His dedication, commitment and perseverance to his craft earned him the medals. These are just some of the values that aligned with EastWest Bank, especially when it comes to pushing boundaries and striving for greatness. And just as Carlos Yulo excels as a world-class athlete, EastWest offers world-class services, always going further to empower Filipinos with the financial tools and guidance they need to achieve their dreams.
"Itong partnership really started before ko po nakuha ang gold medals ko sa Olympics. Talagang tinulungan ako ng EastWest from the start na maayos yung financial goals ko. Madami akong natutunan sa kanila, nagsimula lang ako ng simpleng deposit ngayon meron na akong mga investments na nakatulong talaga sa plans ko. Pareho kami ng mindset ng EastWest, always pushing ourselves to improve. Kaya this partnership comes in so natural sa akin, pareho kaming may relentless drive na magtuloy tuloy hanggang makamit namin ang dreams namin," explained Carlos Yulo.
EastWest was able to identify its connection with Yulo based on their shared values. From simply being a client, he is now the face of the brand.
"Carlos Yulo represents the dedication and passion that EastWest stands for. His journey from having raw potential to being a world champion reflects the same path we aim to provide for our clients- guiding them toward financial success, whether through our Priority services, consumer loans, or investment management. We believe this partnership exemplifies our service commitment- always pushing further for our clients so they can achieve their goals," said Rafael Algarra, SVP and Head of Financial Markets and Wealth Management at EastWest.
Watch video of Yulo's speech here: Carlos Yulo as EastWest Brand Ambassador.
More photos: FB / EastWest Carlos Yulo
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