Hapag Movement, a Globe-led hunger alleviation program, receives its largest contribution to date- P14.93M from SMAC, marking a significant milestone in Globe's drive to beat involuntary hunger and uplift communities across the country in time for World Food Day on October 16, 2024.
The funds were raised in the second round of SMAC's partnership with the Hapag Movement, focusing on SMAC's kits sold and members' points donation through eligible purchases from SM Store and other SM retail partners from December 2023 to January 2024. The donation will be distributed to key mobilization and program implementation partners of the Hapag Movement, among them the Ayala Foundation, Tzu Chi Foundation, the United Nations World Food Programme and World Vision.
The Hapag Movement has provided meals to over 154,000 family members, with 2,784 heads of households receiving livelihood training. An impressive number of these individuals have successfully continued running their small businesses, highlighting the program's role in fostering sustainable community growth.
"We are deeply grateful to our partners for closely working with us on this life-changing initiative. Together, we are creating a meaningful shift in consumer behavior, where Filipino shoppers are inspired to consider not only their personal needs but also the collective well-being," said Yaracel Macalindong, VP for Sales and Marketing at SMAC.
"SMAC's partnership with Globe through The Hapag Movement has created valuable opportunities for our members to engage in meaningful contributions. It enables them to actively give back to their communities and make a lasting, positive impact on the lives of others. This collaboration empowers members to be part of something greater, fostering a sense of purpose and social responsibility," said Kevin Hartigan-Go, COO of Digital Advantage Corp (DAC).
"This partnership goes beyond seasonal efforts, providing sustainable support to families. By helping stave off involuntary hunger and enabling households to improve their livelihood, we're building a foundation for lasting change. We are excited to continue this work and invite other organizations to collaborate with us so that together, we can make a difference," said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.
There will be another round of fundraising this December and SMAC and The Hapag Movement are creating more opportunities for Filipino shoppers to transform their purchases into acts of kindness and community support.
SMAC's first partnership with the Hapag Movement was in 2022 and raised P5.5M. The following year, it has received a boost from the participation of 13 different brands apart from SMAC: SM Appliance Center, SM Beauty, SM Fashion, The Body Shop, Crate & Barrel, ECCO, Forever 21, Kultura, Levi's Our Home, Simply Shoes, Sports Central, and Surplus.
Globe and SMAC encourage more companies to #UniteForHapag and work together to deliver impactful, long-term solutions for Filipino families in need, helping to create sustainable change that uplifts communities across the country. As it nears it multi-year target, the program will ramp up with expanded livelihood training initiatives and support for nutritious feeding in public schools through its partners to prevent child stunting.
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