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Friday, February 23, 2024

TCL Philippines and Kathryn Bernardo Renews Partnership

TCL Electronics, known for its TV brand, has renewed its partnership with Kathryn Bernardo as their brand ambassador. 

"I just renewed by contract with TCL Electronics so I am very excited with the partnership that we'll be doing this year," said Kathryn. 

The contract signing was done last February 6, 2024 at Baked Studios. Present during the contract signing are Loyal Cheng, TCL PH Chief Executive Officer; Shae Xiaoling Yu, Marketing Head; and Joseph Cernitchez, Brand Manager. 

Kathryn shared that she grew up watching shows on their TCL TV. "I would remember that big gray box, wala pang smart TV dati and ang ganda ng memories ko with that TCL TV because every night after I finish my homework, we would go to my parent's room just to bond and watch our favorite shows and cartoons."

Aligning with TCL's mission to 'Inspire Greatness,' Kathryn's journey on becoming the most sought-after actress in the Philippines has become an inspiration to a lot of people. She has become a perfect embodiment of empowerment and ambition that continues to illuminate and inspire more. Likewise, TCL continues to strive harder to develop and roll out innovative products to uplift the Filipino lifestyle. 

"I didn't expect that one day, move forward to 2023 when I first because their brand endorses that's why I'm so grateful and it's also a humbling experience for me coz I grew up with TCL and now, they're offering other products pa like air conditioner, washing machine, and refrigerators. It's also more interesting because they have more offers on TVs with a lot of models/options and so much more. So nakakatuwa na nag grow din yun brand kasabay ko," added Kathryn.

TCL has nothing but praises for Kathryn. "We are very thrilled to have Kathryn once again as our brand endorses. She embodies the company's vision to provide products that inspire and empower people to pursue greatness in their lives," said Loyal Cheng, CEO of TCL Philippines. 

Kathryn will be the face of the upcoming campaigns for TCL TVs, Washing Machines, Air Conditioners and Refrigerators. 

"We are planning for a lot of things for Kathryn for this partnership and we are very happy to have her onboard once again. She's a perfect match for TCL. She has become an inspiration for a lot of poeple. Just like TCL's brand message, she also strives to 'Inspire Greatness' that is why a lot of people also aspire to be successful like her," said Shae Xiaoling Yu, Marketing Head at TCL.

"I'm looking forward to a lot of exciting launches for TCL products. I'm also grateful that we have partnered once again. For someone who have grown up and loved TCL ever since  as a kid, it's such a happy feeling to be part of their biggest campaigns this year," said Kathryn. 

TCL is also set to launch its newest air conditioner in a few weeks, so stay tuned.


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