Led by its vision of financial inclusivity, GCash enters a new era of financial progress, together with Heart Evangelista as its newest ambassador.
Heart shares her experience about how GCash empowers her financial journey. She also shared insights and tips on how to sustain it. This partnership between GCash and Heart Evangelista is a testament to GCash' commitment of guiding Filipinos on their financial journey.
"This new era is an invitation to a brighter future for all Filipinos. We are giving them the confidence and trust that they can shop whatever their heart desires, save and fund their dreams for the future, and manage their finances independently and without worry- all through GCash," said Neil Trinidad, CMO at GCash. "We're very excited to have Heart Evangelista lead the way and inspire all Filipinos in their financial progress era."
The launch highlights the live filming for an upcoming GCash Spotlight episode, set for release on GCash' YouTube Channel this month.
In the episode, Heart shares her story about adulting. The GCash Spotlight event, which was hosted by Boy Abunda, delved into Heart's everyday work and life. It is divided into four segments that explored how she manages to save, spend, and invest better through the app's various features and products.
In the first segment, Heart and Boy did the usual catching up with bits of this and that and how GCash has been instrumental in Heart's new era of financial progress.
From being able to "send love" anytime, anywhere to any GCash user for free with Express Send, to using the hassle-free Scan-to-Pay feature at millions of merchants locally and internationally, to enjoying exclusive access to discounts when using GCash to Pay Online for her purchases, Heart expressed how much it helps her to be able to pay for her purchases with any payment method without hassle.
"My financial journey has really been transformative. Whether it's managing my everyday expenses or seeking out the best deals, GCash has played a really big role in that," shared Heart. "For me, GCash is the best way to pay, because of the ease and convenience its offers for every kind of situation."
Heart also recently discovered the benefits of using GCash abroad. She uses the new GCash Card to shop in Paris as it offers low forex, and no surprise fees or charges.
The event then transitioned to a game- 'Save, Splurge, or Invest.' Heart shared that some of her strategies for saving that allow her to still indulge in personal wants. The event also showcased Heart and her investments, sharing essential aspects of her life, proving that saving and growing money doesn' have to equate to placing limitations to her lifestyle.
"GCash fits into your life and makes so many things easy. Pwede mo i-GCash and kahit ano- money, bills payment, mag set-up ng savings, insurance, kahit investing in stocks- and the more you explore your GCash app, the more you learn to love it," explained Heart.
When it comes to wisely managing finances, GCash presents- GSave, a savings marketplace where users can open and access saving account, and earn up to 6.5% interest, powered by Unionbank.
Heart also premiered a new digital platform- GStocks, which is AB Capital Securities, Inc.'s online retail securities trading services made accessible through the GCash app. It allows users to grow their money by investing in stocks with just 3 simple steps.
There's also GInsure Travel Insurance, at an affordable price and is powered by Standard Insurance and Malayan.
In under 5 minutes and for as low as P350, users can have worry-free travel experiences, and get up to P2.5M coverage on flights, luggage, and emergencies.
For the succeeding segments, it will highlight Heart and GCash' app other features such as GCash Wealth Management portfolio- GSave, GStocks, and GInsure.
GCash believes that everyone deserves to step into their new era of financial progress, so that they can enjoy the fruits of their hard work by being able to spend wisely and build up for the future through the different products GCash has to offer.
"GCash is deeply committed to bringing every Filipino closer towards their goal of financial progress. We're excited to share even more innovative solutions this year to achieve that," added Trinidad.
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