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Monday, February 12, 2024

Jollibee's Anvil Awards

Jollibee won several awards at the just concluded 59th Anvil Awards. 


Jollibee shares its Anvil Awards achievements for its impactful campaigns: 

  1. Title of Entry: Jollibee’s "Sarap ng Pasko"
    Category: PR Programs – Marketing and Brand Communication
    Anvil Award: Gold
  2. Title of Entry: Jollibee’s “Sarap ng Pasko”
    Category: PR Programs – Best Use of Digital
    Anvil Award: Silver 
  3. Title of Entry: Jollibee’s Christmas Drive-Thru Experience
    Category: PR Programs – Marketing and Brand Communication
    Anvil Award: Silver 
  4. Title of Entry: Jollibee Chicken Sandwich 2023 Campaign featuring Belle Mariano and Donny Pangilinan
    Category: PR Programs – Best Use of Influencer Marketing
    Anvil Award: Silver 
  5. Title of Entry: My Kwentong Jollibee Mother’s Day: Louder than Words
    Category: PR Programs – Best Use of Social Media
    Anvil Award: Silver

"These awards are a testament to our Marketing team's creativity and commitment to excellence, and the collaborative efforts with our partner agencies Ripple8 and Stratworks, which produced these amazing campaigns. After a 3-year hiatus from joining industry awards, we're glad and thankful to be recognized once again for bringing joy and meaningful experiences to our customers through these campaigns," said Dorothy Dee Ching, Head of Marketing at Jollibee.

Jollibee's award-winning campaigns such as "Sarap ng Pasko" and the Christmas Drive-Thru Experience, were centered around the joy of Filipino Christmas traditions and the spirit of giving. Launched for the 2022 holidays, Jollibee's "Sarap ng Pasko" campaign aimed to rekindle the joy of a Filipino Christmas following two years of pandemic-subdued celebrations. The integrated marketing communications plan was kicked off by a holiday-themed video commercial featuring the megabrand's all-time favorites Chickenjoy, Jolly Spaghetti, and Burger Steak and exciting new products. 

A special feature of the campaign entailed transforming one's Drive-Thru into a magical spectacle via Christmas lights and decor, adding to the festive experience. Finally, a special delivery promo also allowed customers to share in the holiday gift-giving spirit by donating group meals to underprivileged families. The campaign performed well, helping Jollibee reach top of mind awareness and delivered growth sales targets to cap the year on a high note.

In the winning Jollibee Chicken Sandwich campaign, the brand demonstrated expertise in influencer marketing, maximizing brand endorsers DonBelle. 

The brand also revamped its award-winning Kwentong Jollibee films, introducing #MyKwentongJollibee- featuring real stories told by the real people behind the stories. It empowered people to tell their own Jollibee story in their own words. Its Mother's Day film- Louder than Words, narrates a heart-warming tale of a mother's love and sacrifice for her autistic son. The film has garnered 20M plus to date. 

All these campaigns demostrated Jollibee's innovative approach to marketing, blending emotional storytelling with effective PR and digital strategies, thus earning awards at the 59th Anvil Awards. 


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