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Thursday, February 1, 2024

Globe Group #SeniorDigizens 'Teach Me How To Digi'

Globe Group sets the digital landscape for Filipino seniors with 'Teach Me How to Digi' #SeniorDigizen Learning Session last January 25, at the Skydome, SM North EDSA. 

The event half day event was attended by at least 220 senior citizens who learned about being 'techie' lolos and lolas from some of the biggest brands in tech, retail and senior citizen advocates from the government. 

"It's really very important that our senior citizens learn digital skills because in the future, a lot of services will truly become fully digital. We have to help the seniors overcome their fear. And I guarantee you that once you try it, it's going to be as easy or much easier than the old manual way," said Ernest Cu, Globe Group President and CEO. 


"As digitization accelerates, tech adoption should be simple and easy for everyone, no matter the age. Technology should not be intimidating or difficult for our seniors, and they should be able to enjoy its benefits. The goal of our #SeniorDigizens campaign is to equip them with knowledge that will help them adopt to tech and apps that addresses their day to day pain points," said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer of the Globe Group. 

The #SeniorDigizens were taught digital skills such as: How to create a Gmail account, Smartphone 101, fintech session and telehealth service by KonsultaMD.

SM is also providing opportunities for #SeniorDigizens to join the Super Grannies Club (SGC), the grandest Facebook community for seasoned individuals. As AGC members, participants gain early access to events, exclusive mall deals and updates on SM Cares programs. These include health and wellness activities like Walk for Life, the award-winning Emergency Preparedness Forum and community service programs that enable a fun, active and productive lifestyle for lolos and lolas. 

SMAC sponsored the event in SM Malls, as it want to show support to giving importance and joy to senior citizens. 

"We are happy to support Globe in bringing to fruition our shared vision of digitalizing seniors. SM has long given seniors priority in our initiatives, and so our partnership with Globe for the #SeniorDigizens campaign is natural and seamless," said Jay Beltran, Head of Sales and Marketing, Digital Advantage Corporation.

The #SeniorDigizens session follows the success of 'Teach Me How to Digi' TikTok contest held last September. The contest received over 200 impressive videos showcasing tech lessons imparted by younger family members to their senior loved ones. 

Globe awarded 25 winners with prizes worth P25,000. They were also part of the learning session. 

"We are excited to help our senior citizens take their first steps into the digital world, ensuring they are not left behind in this fast-paced digital era. This event is our commitment to ensuring they are not just consumers of technology but actively engaged in the evolving tech-savvy society," said Liza Reyes, PR and Communications Strategy Head at Globe Group. 


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