Mang Inasal, one of the country's provider of delicious char-grilled Chicken Inasal contributes to the livelihood of farmers so that there is continuous supply of ingredients to achieve the delicious taste of the chicken.
"Every Chicken Inasal order contributes to the livelihood of smallholder farmers under the Farmer Entrepreneurship Program (FEP) of the Jollibee Group Foundation (JGF)," said Mike Castro, Business Unit Head at Mang Inasal. "This is because FEP farmers supply fresh ginger, one of the many natural ingredients used to make the marinade of our famous Chicken Inasal."
FEP is a multi-awarded initiative that enables and empowers smallholder farmers with leadership skills, and systems needed to collectively market their produce to institutional buyers like Mang Inasal, resulting in increased and sustained income.
"There are many barriers that our farmers face today in getting their crops to markets and suppliers," added Castro. "By purchasing directly from farmers, Mang Inasal is able to support our farmers and uplift them, so they have more opportunities to earn and become entrepreneurs themselves."
The group supplying ginger to Mang Inasal is the AGAP Farmer's Association. It has 37 ginger farmers from three clusters who used to sell their vegetables on their own and struggled to find a stable market.
With JGF and its partner, Ahon sa Hirap Inc (ASHI), farmers from Laguna and Rizal learned to work together as clusters and produce ginger that adheres to the quality standards set by an institutional market like Mang Inasal.
In 2021, their first year as Mang Inasal suppliers, the farmers delivered 22% of the company's requirements for the year.
"Noong una, malaking hamon sa amin ang magdeliver sa malaking market kasi maraming training at kulang kami sa experience. Sa tulong ng JGF at ASHI, nagkaroon kami ng guide at ngayon ay natupad na ang pangarap namin namakapag-deliver sa Mang Inasal," said Vicente Bojawe, one of the farmers under AGAP. He also shared that his increased earnings helped him build his house and invest more in his farm.
So next time you find yourself craving for a hearty, "Ihaw-Sarap" meal, don't forget that every meal helps support a partner farmer's livelihood.
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