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Thursday, January 23, 2025

Generika Drugstore: Dimples Romana's Journey from Brand Ambassador to Franchisee

Dimples Romana has gone beyond her role as brand ambassador for Generika Drugstore and ventured into the drugstore business by opening her very own store in Nasugbu, Batangas.


"In my entire career, this is my very first time to franchise with one of my brands. And that says a lot about my trust in the brand. I trust the people and I believe in what we want to achieve here," said Romana. "Full disclosure: This is not part of my package as an endorse. This is really an initiative of our corporation to really get into the business."

As per Romana, her partnership with Generika Drugstore aligns with her values of serving families and communities, especially those in need. Partnering with close friends to form a corporation, Romana took on this mission-driven enterprise with business partners Rowena Lindayag and Danica Domingo, who also share the same passion, hoping their store becomes a pillar of support for Nasugbu residents.

Danica said Generika's commitment to affordability and patient care resonated with her, making it a perfect fit for their community's needs. Rowena, on the other hand, emphasized the importance of addressing misconceptions about generic medicines and how Generika Drugstore continues to prove its value in providing high-quality and affordable healthcare solutions.

"We need to constantly remind people that efficacies of branded and generic medicines are just the same, expect that what we offer here at Generika Drugstore are significantly more affordable.

For franchising inquiries, please contact: franchising@generika.com.ph or get in touch with Richard Mataya at: 0917 8592920 or 0917 5989913.




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