Fresh from its successful campaign with young influencers last year, Mang Inasal introduces MI UNIVerse, a community of campus-based content creators from the country's top colleges and universities.
Participating schools at MI UNIVerse includes: University of Santo Tomas, De La Salle University, University of the Philippines, Ateneo de Manila University, National University, Polytechnic University of the Philippines, Siliman University, Cebu Institute of Technology University, Philippine Women's University and Mapua University.
"With MI UNIVerse, we're building real connections with Gen Z, giving them a space to show their true love for our brand," said Mike Castro, President at Mang Inasal. "The joy of seeing younger customers embrace Mang Inasal last year was truly rewarding. And this 2025 we're even more excited to keep that energy going with campaigns that are bound to get them and their friends excited."
During its latest event, MI UNIVerse members shared their excitement about joining the community.
"It's been such a great experience working with Mang Inasal in 2024," said Sophia Ann Lacson of UST Tiger TV. "We're eager for even more collaborations in 2025!"
For Justin Pontino of ADMU Radyo Katipunan, "Mang Inasal is more than just food. It's about bringing people together through the joy of Fillipino flavors. "I'm excited to be part of MI UNIVerse."
And for Mark delos Santos of UP Samaskom, "Since I was young, Mang Inasal has been a part of my family. And being part of MI UNIVerse now allows me to share that bond with others."
MI UNIVerse is definitely set to expand its reach in 2025, as its members will lead charge in spreading Mang Inasal's signature Ihaw-Sarap meals and Unli-Saya moments across their campuses, strengthening the brand's influence among Gen Z students nationwide.
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