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Wednesday, April 17, 2024

Smashburger Appoints Its First Female CEO

Denise Nelsen was just appointed as the first female CEO of Smashburger. She brings with her more than 30 years of experience in the F&B industry, and 25 of which were at Starbucks. As the new CEO of Smashburger, she will drive innovation and growth for the brand, all while fostering a culture of excellence and high performance among the team.

"We are thrilled to welcome Denise Nelsen as Smashburger's CEO. With her extensive experience and proven leadership in the food and beverage industry, she is set to propel the Smashburger brand into a new era of growth. Her appointment signifies the Jollibee Group's commitment to excellence and diversity, and with all her capabilities and energy, we are confident that she will drive success for Smashburger, thereby contributing to the growth of the Jollibee Group as a whole," said Ernesto Tanmantiong, JG President and CEO. 

Smashburger is just one of JG's four global brand in its portfolio. As of 2023, Smashburger has presence in eight countries with a store network of 236 locations, 210 of which are in the US. The brand will continue expanding in new locations as part of its strategic growth plans. 

Nelsen joined the Smashburger as CEO last January 2024. Prior to joining the company, she is the SVP of US Operations at Starbucks. Her experience in these previous role has set Nelsen up with a solid foundation. She will cultivate and lead teams at Smashburger, integrate steamlined business processes, and aim to deliver an impactful influence on all Smashburger's employees, locations, and the communities they serve. 

"I'm excited and energized to officially step into the position of CEO at Smashburger. With an unmatched dedication to guest satisfaction, Smashburger has consistently set the standard across the fast-casual industry and I'm looking forward to working with the executive team to continue the brand's legacy," said Nelsen. "As we embark on various new brand ventures in 2024, I'm eager to support our continuous efforts to stay at the forefront of taste innovation in the industry, while collaborating with our international expansion teams to bring the joys of Smashburger to more guests worldwide."


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