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Wednesday, April 24, 2024

Dermorepubliq Unveiled as the Mysterious 'D' Billboard That Went Viral

With an estimated 30M views on social media, Dermorepubliq was revealed as the brains brand behind the viral billboard along C5 Southbound in Libis, QC. Dermorepubliq also happens to be TikTok Shops' top skincare brand. 

"Wag na tayo mag-break, please," and signed with the initial 'D,' has sparked speculation among netizens. Actors like Daniel Padilla and Dominic Roque were swiftly linked to the campaign, given their public breakups. 

The original video that went viral was posted by socmed influencer Gifer Fernandez, and has garnered nearly 20M views and thousands of comments and reactions and shares on Facebook alone. 

Dermorepubliq's revelation sheds light on the creative campaign behind the emotional appeal. The message was crafted as part of the launch campaign for the brand's latest skincare innovation, the 5% Niacinamide + Hyaluronic Acid serum.

The newly replaced billboard, situated in the same location, now bears the message- "Sabi ni D, breakout no more sa tulong ni Dermorepubliq with regular use of 5% Niacinamide." 

"The unveiling of Dermorepubliq as the force behind the viral billboard narrative underscores our commitment to creativity and innovation in the skincare industry," said Keith Sta. Barbara, President and Founder of Dermorepubliq. He also emphasized the brand's dedication to providing science-based products that cater to the diverse needs of consumers. "Our mission at Dermorepubliq is to empower individuals to feel confident and comfortable in their own skin. We believe that skincare should be accessible to all and that our products offer effective solutions for a wide range of skin concerns."


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