View my other blog -


Friday, April 19, 2024

MJM Gold Jewelry: How LIVE Selling Helped a Local Business Grow

Jane Marella, owner and CEO of MJM Gold Jewelry, used to sell RTW before shifting to gold jewelry. But it was when she ventured into TikTok Shop that saw her online shop grew.

Since joining TikTok Shop last February 2023, MJM Gold Jewelry has undergone a big transformation. "The reach we achieved with the TikTok community is on a different level- MJM gained nationwide recognition, which we hadn't been able to achieve before."

Central to MJM Gold Jewelry's success on TikTok Shop is its authentic engagement with the platform's audiece. Jane emphasized genuine connection, treating customers as friends and engaging in meaningful conversations. This approach has fostered a sense of community around the brand, enhancing brand loyalty and customer engagement. 

MJM Gold Jewelry capitalized on TikTok Shop's live selling capabilities, which played a key role in their growth. TikTok streamlined the process for live selling and made it more efficient for sellers. With its broad market reach and extensive viewer base, TikTok provided MJM Gold Jewelry with a seamless platform to engage with its audience and showcase its collection of gold necklaces and bracelets on live streams.

The brand observed significant growth in their livestream sales from February 2023 to February 2024. This uptick in sales reflected the brand's ability to adapt and thrive in the digital landscape.

"With the help of TikTok Shop, we're able to join campaigns and receive support, as our live sessions, short videos, and products are highlighted there. TikTok Shop is the number one commerce platform here in the Philippines. So, we must keep up because, for us, TikTok has been the way to uplift our business. Our business made a complete 360-degree turn," says Jane.

As MJM Gold Jewelry continues to thrive on TikTok Shop, its success story offers valuable insights for local businesses, showcasing potential for sustainable e-commerce growth through strategic engagement and authenticity on the platform.

Visit MJM Gold Jewelry TikTok Shop



Post a Comment

Related Posts Plugin for WordPress, Blogger...

Blog Archive

Popular Posts

A member of Philippine Bloggers Network

A member of Mommy Blogger Philippines

Mommy Bloggers Philippines
Viva Manilena Blog by Edel Santiago. Powered by Blogger.

Copyright © Viva Manilena | Powered by Blogger
Design by AnarielDesign | Blogger Theme by