The sub-zero temp in Sterling Heights didn't hinder Detroiters to witness the opening of Jollibee's first location in the State of Michigan.
"We are thrilled to be opening our first store in the state of Michigan, an important milestone in Jollibee's accelerated North America growth strategy," said Ernesto Tanmantiong, the president and CEO of Jollibee Group. "As the 10th largest US state in terms of population, there is a huge opportunity for Jollibee to grow and thrive with the local communities in Michigan. We're excited to introduce the residents of Michigan to Chickenjoy and the Jollibee experience."
Jollibee's Michigan branch is located at 44935 Woodridge Drive, in front of the Lakeside Mall in Detroit. Even with the day's sub-zero temp, Jollibee Sterling Heights still exceeded its opening-day sales.
"Despite the intense cold on the day of our opening, local Detroiters still came in droves to have a taste of our Jollibee favorites. We are truly grateful for their love and support," said Maribeth Dela Cruz, President of Jollibee North America. "We look forward to seeing both familiar faces and first-time customers at our first Michigan location in the close-knit Sterling Heights community, where we can't wait to create many new joyful moments for those who call the Detroit area home."
Opening-day bestsellers include Chickenjoy fried chicken, Chicken Sandwich, and Peach Mango Pie.
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