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Friday, December 8, 2023

Acer Goes for 'Conscious Technology'

In a quest to find solution to the Climate Change challenge that the world is experiencing, Acer goes for 'Conscious Technology.' 

During the recently concluded press conference in Dubai last December 6, 2023, Acer rolled-out its vision for technology, designed and made with consideration for the future. These energy storage solutions and products concepts efforts that addresses climate change solutions are part of an exhibit and is open to the public. Acer's 'Conscious Technology' is presented in four lifestyle concepts. 

Acer is part of the RE100 initiative and has committed to sourcing 100% renewable energy by 2025. It also aims to achieve a net-zero emissions by 2050. 

"We must speed up the adoption of renewable energy to fight climate change caused by global warming," said Jason Chen, Chairman and CEO of Acer. "In 2022, the Acer Group reached 44% of renewable electricity usage. To reach our goal of 100%, solar and wind power utilization in energy storage technology will be the key. We are taking decisive actions that advocate circular economies and providing solutions that minimize the negative impacts on our environment." 

Acer shared some of its products are already in line with its 'Conscious Technology' vision and it include its Vero line of products, which is made with high percentage of recycled materials; Project Humanity, an initiative that educates and unites its employees around the world to take greener actions; and the Earthion platform that further brings together its supply chain partners including their employees to tackle environmental challenges through innovative and integrated solutions. Acer is also reducing its sea logistics emissions with biofuel and researching sustainable packaging materials with manufacturing partners who are part of the initiatives under Earthion. Acer is likewise expanding its presence in the energy storage industry, offering solutions across the supply chain, from household to industrial use, manufacturing to application, and front-of to behind-the-meter solutions to contribute to the energy transition. With its investment in battery cell technologies, the company unveiled new energy storage solutions that extends its portfolio. 

Acer 'Conscious Technology's four lifestyle concepts:
  • Concept for Working – An on-demand subscription service to Acer’s vast product portfolio with subscription package upgrades, services and repairs that can be made available with the click of a button. Customers can actively become part of a system that stretches the life of a digital device, lessening the use of new resources.

  • Concept for Learning – Computer hardware and software that help schools reduce their carbon footprint. Students can learn in a climate positive environment using refurbished laptops along with tools to enable conscious use. 

  • Concept for Moving – A network of mobility stations with charging hubs, nimble e-bikes and e-scooters available to ease journeys, along with tools such as data-informed urban planning and prediction of micro-mobility infrastructure, helping to increase transportation access for more people and support infrastructure planning within smart cities. 

  • Concept for Living – A hyper-compatible system with a mobile app that enables the use of both existing and new smart appliances to make homes more climate resilient. The app lets users manage their energy consumption more efficiently and increase visibility on the energy distribution of appliances. 

The exhibition is from December 7-12, 2023 from 10AM to 7PM, at the Alserkal Avenue, Arts Center of Dubai. Visitors will learn more about Acer's environmental commitments and solutions and what it offers for a sustainable living. 



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