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Friday, April 29, 2022

0917 Lifestyle Advocates Sustainable Fashion

Globe is just one of the many other companies who joined the world in celebrating the 52nd anniversary of Earth Day last April 22, 2022. In line with the theme- Investing in Our Planet, Globe is rallying its customers to incorporate sustainable practices in their daily lives and actively care for the environment. 

Known for its progressive urban wear brand 0917 Lifestyle, the brand is now showcasing its line of sustainable fashion in collaboration with social enterprise, Revolve. The Sustainable Fashion Line include shirts and tote bags made from recycled polyethylene terephthalate (rPET) bottles. 

The sustainable line includes a stylish unisex shirt made from 60% cotton and 40% recycled plastic bottles, with roughly 4 to 6 one-liter plastic bottles each. On the other hand, the tote bag is 100% made with three one-liter plastic bottles. This eco-friendly item is an excellent and practical alternative to single-use or disposable plastics such as grocery bags. 

"By recycling the RPET bottles, we help reduce the volume of single-use plastics that litter the environment. At the same time, we are able to educate our customers on the value of circularity and how this can apply to even small aspects of our daily lives. With the 0917 Sustainable Line, our customers can better understand how circularity can be applied in their daily lives through conscious buying behavior," said Apple Evangelista, Head of Sustainability and Social Responsibility at Globe. 

Circularity is about minimizing waste through reduction, recycling, and reuse. This process starts with design, production, and distribution until the product reaches the user. It includes collecting waste for recycling and re-inserting the product into the system as a raw material. 

Globe also has a collaboration with Green Antz Builders to properly dispose and process single-use plastic waste within its office premises. Clean and dry plastics are shredded and brought to the Green Antz facility for further processing and conversion to eco-bricks and eco-pavers. 

The company also encourages its employees to adopt a zero-waste lifestyle via the WasSUP ('Wag Sa Single-Use Plastic) education campaign and has banned the use of disposable plastics in its corporate headquarters. 

Globe likewise tapped Vending Experts Night and Day Philippines, Inc. to come out with the first vending machines in the country that operate using the Quick Response (QR) code for cashless and contactless transactions. 


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