foodpanda and Blas Ople Policy Center and Training Institute teamed-up for the expansion of BuyAnihan Palengke CSR. It aims to help enterprising Filipinos become resellers of fresh produce sourced directly from local farmers.
The outdoor food bazaar exhibit featured fresh vegetables and fruits, food and refreshments sold by the program's beneficiaries.
"This project started as a local program "Salubong ng Carrot Atbp." of the Caloocan City Government through its Caloocan Anti-Drug Abuse Office with the Diocese of Caloocan City to provide a sustainable livelihood to several of the city's reformed drug dependents and displaced workers become vegetable resellers. It inspired us from the private sector partners- the Philippine Seven Corporation and foodpanda Philippines to participate and scale the program to reach other cities and people. It was the embodiment of the Filipino Bayanihan Spirit that this country is known for," said Daniel Marogy, Managing Director of foodpanda Philippines.
He further explained that the one-day food bazaar at Emerald Avenue in Ortigas marked a new phase of the project.
"And so we soft launch today the BuyAnihan Palengke Group Buy App that will help the program reach a wider market and make affordable fresh produce even more accessible to consumers. As we move forward with this project, BuyAnihan Palengke will be known not just as CSR initiative but as a revolutionary social enterprise powered by a technology platform," continued Marogy.
Aside from the food offerings at the bazaar, there's also a tent dedicated for recruitment of potential new resellers of the project where interested visitors of the event may sign-up and be shown how the app works.
Staying true to its objective of providing the underserved sector with a source of income, BuyAnihan Palengke's resellers now include repatriated OFWs, local farmers, OSYs, solo parents, among others. It is also opening its door to interested resellers as well as foodpanda's own partner delivery riders.
This partnership between foodpanda and Ople Center advocates to aid struggling Filipinos looking for livelihood.
"Unemployment and the lack of alternative sources of livelihood are two of the most serious economic dilemmas we are facing today. This project is a timely solution to this problem as we are able to onboard multiple sectors in just one program and provide them with a viable income stream," said Susan Ople, President of Blas Ople Center.
The CSR project includes training both OFWs and riders with basic skills and information necessary to prepare them for their new journey as resellers.
"With the expansion of the BuyAnihan Palengke livelihood program, we strive to innovate and look for more ways to help our stakeholders. We are happy and excited to see even more Filipinos get these livelihood opportunities," said Leopoldo de Castro Jr., foodpanda Philippines Finance Director.
Pau-Pau, foodpanda's adorable mascot also made his first public appearance at the bazaar to welcome visitors.
"Watch out for us as our increasing tribe of beneficiaries and resellers tour the Capital in the coming months to bring BuyAnihan Palengke closer to our homes," concluded Ople.
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