"Today's conventional methods of customer retention is not enough. Almost every establishment in the Philippines has a loyalty card. Forward thinking brands know how to leverage both traditional and digital loyalty marketing," said Glenn Estrella, SVP for Globe Digital Ventures.
The BFF app is available for download at Playstore and App Store. With the new digital-based loyalty program, The Bistro Group is able to efficiently manage their customer rewards and makes it easier for loyal diners to avail them. The enhanced loyalty program creates a seamless rewards system that in turn, elevates customer experience.
The app is powered by RUSH, a comprehensive digital loyalty platform created by Globe Digital Ventures that gives businesses the flexibility to create their own custom-branded app, streamline their loyalty program and gain customer insights through real-time analytics, equipping merchants with digital capabilities that can enhance customer service, engagement and retention.
"As a leading restaurant brand, we are committed to delivering stellar service and offering delectable culinary creations. This is precisely why The Bistro Group is launching the BFF app for all our loyal diners. As Bistro Frequent Foodies, they can enjoy the perks of our enhanced loyalty program through the BFF app," said Lisa Ronquillo, The Bistro Group VP of Marketing.
The Bistro Group is a mix of 16 international and homegrown restaurants that includes Denny's, Italianni's, Buffalo Wild Wings, Bulgogi Brothers, Baker & Cook, Fish & Co., Krazy Garlik, Modern Shanghai, TGIFridays, Texas Roadhouse, Village Tavern, Watami and Plank Sourdough Pizza.
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