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Monday, May 18, 2015

MTV Music Evolution Manila Hip Hop

PRESS RELEASE:

MTV Music Evolution Manila Hip Hop Premieres on Saturday, 30 May at 6pm (WIB/TH), 7pm (PH/SG), 8pm (MY)

Music fans flocked to the event grounds of the historic Quirino Grandstand, Rizal Park at the inaugural MTV Music Evolution 2015 on Sunday, 17 May as a stellar line-up of international and local acts took to the stage in celebration of iconic and contemporary hip-hop music. Through explosive performances by Naughty by Nature, YG, Apl.de.ap, DJ Cash Money, and the Philippines’ own Gloc-9 and Abra, MTV Music Evolution 2015 showcased the way that hip hop has shaken up the music scene throughout the years – taking the music genre to whole new levels for a live audience of over 22,000 fans.


The show was hosted by an energetic mix of both MTV Asia VJs Alan Wong and Hanli Hoefer as well as MTV Pinoy VJs Yassi Pressman and Chris Schneider and opened with one of the Philippines’ most iconic rappers, Gloc-9, who took the crowd through an intense 5-song set against the backdrop of a neon-lit skyline drawn against the stage. He kicked the show off with his hits Upuan and Sumayaw Ka. The crowd especially came alive when he went into the fan favorite Sirena – followed by an inspiring tribute to the country’s late “Master Rapper”, Francis M. The tribute was done through the song Stars and Sun, and Gloc-9’s moving rendition of Francis M.’s very own Kaleidescope World, where fans raised their glow sticks in union to create a sea of light that surrounded the stage.
This breath-taking performance was followed by the Philippines’ hottest hip hop act, Abra, who took the stage with Loonie and Ron Henley. Abra and his crew, Lyrically Deranged Poets, brought the intensity up with immense energy levels and jaw-dropping wordplay all throughout a medley of 6 songs. Abra’s set took off with the Poor Country and AP3, and was on fire with his performance of Cerberus, which was aptly accompanied by a pyrotechnic display and a giant fireball at the end.


Filipino pride Apl.de.ap put on the kind of performance that proved that he was truly home. Opening his set with a mash-up of Here We Go and Philippine favorite Bebot, Apl.de.ap showed a perfect balance between his Grammy-award winning Black Eyed Peas flavour and his homegrown character. He then led the audience through wholehearted performances of The Apl Song and together with Jessica Reynoso, they performed Be; and got the crowd jumping upon the start of I Gotta Feeling. The set then wrapped up on an epic note with Abra and Loonie heading back on stage to perform the world-famous Where is the Love? along with Apl.de.apand Jessica Reynoso.


DJ Cash Money then took the stage in a lit-up geometric DJ booth that illuminated the center of the stage. He brought some of his new school flavor and fused old school tunes into the mix, getting the crowd moving in unison amidst a spectacular array of lasers. He put forth an obvious love for the genre of hip hop with a fantastic combination of iconic hip hop tunes and gave the crowd a full-blown taste of where the genre came from as well as a look into where it is headed.


Next up was Billboard Hot 100 hip hop Artist, YG, who took the edge of the West Coast with him to Manila and to the stage of MTV Music Evolution. YG opened up his set along with DJ Goofy 500 and Slim 400, who performed BPT along with him. The trio then went into an energetic 15-song medley that included YG’s popular hits My Hitta, Don’t Tell Em, Who Do U Love, and I Just Wanna Party.


Wrapping up MTV Music Evolution 2015 was the iconic Grammy-award winning act Naughty by Nature who took Manila through a hip hop time warp via their famous and timeless songs like O.P.P., Hip Hop Hooray, Uptown, Craziest, and Feel Me Flow—old school hip hop hits that hyped up a crowd of all ages. Showing some Filipino love, the hip hop icons appeared on stage wearing custom-made shirts bearing the words ‘Filipino by Nature’. The group who performed for the first time ever in the country, also made sure to deliver more than a fair share of timeless slogans, giving a toast to Tupac Shakur to further emphasize how hip hop carries on all throughout generations. The Philippine crowd was more than pleased with the group even expressing their support for Philippine boxer Manny Pacquiao and took things leaps and bounds further by showing their respect for the Filipino brand of hip hop by giving the crowd a snippet of their rendition of Francis M.’s Kaleidescope World.


MTV Music Evolution 2015 wrapped up with all iconic and current hip hop artists taking the stage to the background of a breath-taking explosion of confetti, with Naughty by Nature proclaiming alongside their fellow hip hop artists, “This is history in the making!”
The free entry show is recorded live for global telecast under the MTV World Stage global series to an international audience of more than three-quarters of a billion households in over 160 countries. The show premieres on-air on Saturday, 30 May at 7.00pm in the Philippines.
MTV Music Evolution 2015 is presented by the Tourism Promotions Board (TPB) of the Philippine Department of Tourism (DOT), co-presented by Nestle® Drumstick® and major sponsors Nestlé® Kit Kat® and GlobeTM, supported by the National Parks Development Committee (NPDC), with media partners Circuit magazine, Gist.PH, Inquirer.net, 99.5 Play FM, Wave 89.1, Oomph! Radio (Cebu, Davao and Zamboanga), WhenInManila.com, PhilippineConcerts.com, Scout Magazine, broadcast partners Cignal and Dolby, ride partner GrabTaxi, hotel partner H2O, post party partner Chaos at City of Dreams and roadshow venue partner, Robinsons Place Manila.
MTV Music Evolution is a live music event that brings to life the evolution of a music genre and enables young people to experience and discover how music styles and sounds have evolved over the years. MTV Music Evolution marks its inauguration 2015 edition with a feature on hip hop, showcasing iconic and contemporary hip hop acts from both international and local music scenes on a single stage, while featuring the best of Philippine music and culture to international youth audiences.
MTV MUSIC EVOLUTION PROGRAMMING
  • PROGRAMMING FOR TELECAST ON MTV ASIA:
    • MTV HIPHOP EVOLUTION MANILA
A 30-minute show, which has MTV VJs Alan and Hanli explore the history of hip hop through a uniquely Filipino lens, experiencing Manila’s vibrant hip hop scene, as they trace the genre’s American roots to the global phenomenon it is today. Special guests include Abra, LDP, Ron Henley, Pia Magalona (wife of the late Francis M) and more.
      • Premieres Saturday, 16 May at 6.00pm (WIB), 7.00pm (PH/SG), 8.00pm (MY) and 11.30pm (TH)
    • MTV MUSIC EVOLUTION MANILA HIPHOP (DIGITAL EXCLUSIVE)
Wake up and relive the highlights of Manila’s biggest night of hip hop on www.mtvmusicevo.com, featuring a special early bird viewing of MTV Music Evolution 2015’s best performances.
    • MTV MUSIC EVOLUTION MANILA HIPHOP (MAIN SHOW)
This one-hour show features live performances, interviews and behind-the-scenes from MTV Music Evolution Manila 2015.
      • Premieres Saturday, 30 May at 6pm (WIB/TH), 7pm (PH/SG), 8pm (MY)
    • MTV MUSIC EVOLUTION MANILA: PINOY SPECIAL (SEA & MTV PINOY AIRING)
Go on a musical journey in this 30-minute breakout special featuring Gloc-9, Apl.de.ap, Abra, Loonie, Ron Henley and more, taking us through the evolution of Pinoy hip hop, from its original sounds to the music of the moment and beyond. 
      • Premieres Saturday, 6 June at 6pm (WIB), 7pm (PH/SG), 8pm (MY)


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