Bluey is now available in PH toy shelves.
Bluey is a lovable, inexhaustible, Blue Heeler Dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious way, bringing her family and the whole neighborhood into her world of fun.
BBC Studios recently announced the launch of Bluey toys licensed by Moose Toys and locally distributed by Ban Kee. The Blue series was also launched on local Free-to-Air channel TV5 with episodes dubbed in Tagalog for the first time.
The Bluey toys are available in Toys R Us and Toy Kingdom nationwide since June 1. Featuring top-selling products, fans can look forward to character plush toys, figurines, the iconic Heeler 4WD family vehicle from the series and play sets like The Heeler House. Designed for children age 3 and above, this imagination-inspiring range of products will help local fans fully immerse themselves in Bluey's fun-filled world in new and exciting ways.
Bluey products include:
Bluey showcases the joyful simplicity that can be found in families turning everyday events like going to the shops or visiting the doctor into unique adventures, bringing to life how children learn and grow through play. Bluey was the most streamed children's show last year in the US with a viewing time of 43.9B minutes. The series has also enjoyed a plethora of critical success at home and abroad, winning the 2019 International Emmy Kids Award, 2022 British Academy Fily & TV Awards (BAFTA) Children & Young Award in the International category and numerous craft and production awards around the world.
"With Bluey now more accessible than ever to audiences at home on TV5 and Disney+, we are excited to also bring the much-awaited Bluey toys to Filipino fans for them to play along with Bluey and the Heeler family beyond the screen," said Sophia Spinelli, VP Brans & Marketing at BBC Studios Asia. "We've seen such an amazing reaction from fans elsewhere in Asia and can't wait to see how these wonderful toys resonate in the Philippines. This is just the start of exciting plans we have for Bluey in the region, as we also look forward to introducing more toys and other consumer products across Asia, including the Philippines, in the coming months."
"Being one of the leading toy distributors in the Philippines, we are very excited and thrilled to add the Bluey toy range to our product lineup. We know that many parents have been eagerly searching for these toys, thanks to their kids who introduced them to the wonderful world of Bluey and her family. Our excitement matches the enthusiasm of the families who can't wait to bring home their favorite Bluey characters. Get ready to join the fun and create unforgettable moments with Bluey toys," said Chris Van Cabading, Brand Manager of Bluey at Ban Kee Trading Inc.
"We feel very lucky to be part of the awesome team that brings Bluey's much-loved characters to life for kids around the world," said Paul Solomon, CEO of Australian based Moose Toys, global master toy partner for Bluey. "Bluey has become a fixture in millions of homes, celebrating our unique Aussie way of life. From backyard barbies to family adventures. Bluey reminds us to play and not take ourselves too seriously, all things we embrace at Moose. Who better to bring the spirit of Bluey to life around the world than a family-run, Aussie toy company like us."
BBC Studios and Ban Kee are also organizing a series of Bluey Meet-and-Greet events in toy stores happening from June to August 2024.
June 30 - SM Makati 2F Concourse
July 7 - Toy Kingdom Southmall
July 13 - Toy Kingdom, SM Aura Premier
July 14 - Toy Kingdom, SM City North EDSA
July 27 - Toy Kingdom Express, SM City North EDSA
July 28 - Toy Kingdom Express, SM City Clark
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