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Sunday, October 8, 2023

Jollibee's 'Back with Joy' named as finalist for 2023 Gartner Marketing and Communications Awards

Jollibee Group's 'Back with Joy' campaign was shortlisted for Excellence in Change Communications at this year's Gartner Marketing and Communications Awards. Jollibee Group is competing against international companies such as Cisco and Southwestern Airlines, and is the only Philippine-based company in the category. 

"Back with Joy's recognition at the Gartner Marketing and Communication Awards affirms our efforts to build a safe and collaborative environment for our employees as we continue to thrive in the hybrid work model," said Arsenio Sabado, Chief HRO of Jollibee Group. "This recognition is timely as we celebrate our first year of our hybrid work model, with its success made possible by our JFC Team who embraced our joyful return to the office."

The Excellence in Change Communication recognizes campaigns that supported leaders and managers in creating clear and compelling change communication and helped drive employee understanding of the change and capability in taking supportive action, among others. 

'Back with Joy' is focused on health and well-being of JG employees. It also aims to enhance collaboration and social connection, and equipped JFC teams and managers with tools and frameworks to thrive in the hybrid environment and also involved a one-month pilot phase to survey what went well and what could be improved in the back-to-office setup.

This inclusion to the 2023 Gartner Marketing and Communications Awards reflects JG's commitment to its employees, as well as its goal of providing a safer and more encouraging work environment for them.

This year has been a year of achievements for Jollibee Group. The company received two Silver Anvil Awards last March- 58th Anvil Awards given by the Public Relations Society of the Philippines; and Silver Anvil Awards given to the Jollibee Times Square New York Campaign and the JFC Annual Report. 


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