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Friday, May 19, 2023

TikTok x Smart Advocates Filipino Gaming Scene with The Greatest Gamer Philippines

The search is on for TikTok and Smart Communications' The Greatest Gamer Philippines. This unique reality show will house 10 selected players in a special villa for three weeks and have them compete in various challenges that involves game and IR, that will help in proving what it takes to be a professional gamer. 

After its successful pilot in Indonesia in 2021, TikTok partners with Smart Communications, Smart Omega, and Mobile Legends Bang Bang to launch- The Greatest Gamer in the country. Other partners include Grab and Samsung. 

"We are thrilled to bring The Greatest Gamer to the Philippines, where there is a thriving and welcoming gaming community that aspires to grow and excel as skillful gamers," said Vanessa Brown, Director for Business Development APAC TikTok. "The Greatest Gamer Philippines showcases the journey to becoming a professional gamer as well as engaging the gaming community by providing relevant entertainment, highlighting the skills, passion, and dedication that is necessary to excel in Esports. We also hope to empower the local gaming community, nurture its growth, and provide a space for enthusiasts to continue displaying their skills and creativity."

The Philippines, according to Brown, is the perfect choice to launch The Greatest Gamer because over 95% of internet users in the Philippines are avid gamers. 

There's a lineup of exciting activities during the campaign, and it will provide an engaging and immersive experience for the contestants when they compete for the mini games, weekly tournament gameplays and other challenges. It will be livestreamed, of course. 

"Smart has been a leading patron of Philippine Esports because we've always believed that Filipinos have the passion, talent, and skill to dominate in this field," said Lloyd Manaloto, FVP and Head of Prepaid and Content at Smart. "As the official telco provider of TikTok's The Greatest Gamer Philippines, we aim to elevate the players' gameplay experience with our fastest and best mobile network. We believe that this would also translate to an enjoyable viewing experience for all Esports fans."

Smart Prepaid and TNT subscribers can join in on the action as well as tune into the journey of The Greatest Gamer Philippines aspirants on TikTok by registering to Power All and Saya All offers, which come with daily access to TikTok. 


Aspiring professional Esport gamers can submit an audition video from May 24 to June 14, 2023 on TikTok. 

Those who will join must follow: @thegreatestgamer and @smartcommunications on TikTok and create an audtion video content by introducing themselves and showcasing their MLBB skills, using the official audition filter and hashtag #TheGreatestGamerPH, and tag the official @thegreatestgamer and @smartcommunications TikTok accounts. 

And here's the best part, The Greatest Gamer winner will take home a cash prize worth P250,000 and a contract with Smart Omega that gives them a chance to suit up and be part of their MLBB roster. 

"Filipinos have always been enthusiastic about gaming, whether online or offline, and we are excited to witness their talents and passions in The Greatest Gamer Philippines auditions. TikTok's gaming community rallies behind one another to cheer on key wins, support after disappointing loses, and shares tips to help each level up in their favorite games. It would be interesting, entertaining and educational to see how Pinoy gamers strategize to be the next professional gamer," added Brown. 


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