Beko, a European brand known for incorporating sustainable lifestyle in its appliances has proven that it is the perfect partner in a Filipino household. And as Beko Philippines celebrates its 3rd year in the country, it also announced its goal in the Philippine market for the next 5 years, as well as highlighting its appliances during the trade launch.
"We are very happy to be holding this trade launch for our dealers and stakeholders as we share that Beko will be a bigger and better brand in the Philippines in 2023 and beyond," said Gurhan Gunal, Beko's country director in the Philippines.
Mr. Gunal discussed about the brand's plans of EXPAND, GROW, LEAD, CONNECTIVITY and SUSTAINABILITY for the Philippines during the trade launch at the Grand Ballroom of Marriott Hotel Manila.
This is the heart and reason why this year, Beko will be made available soon in other appliance stores nationwide as it continues to "expand" its distribution to other retail channels.
To further "grow" brand awareness and visibility, they also announced the renewal of their brand ambassadorship with Judy Ann Santos-Agoncillo alongside with digital and traditional media investments.
As one of the 'leading' manufacturers of home appliances, Beko promotes the Live Like a Pro lifestyle and inspires Filipinos to experience a more convenient way of living through European style product lines. They stated that Beko Pilipinas Corporation is the exclusive distributor of Hitachi Major Domestic Appliances as part of their brand portfolio.
Beko appliances are made smart, relevant and designed to easily support Filipino families. With the HomeWhiz function you can easily "connect" to your Beko appliances with the use of your smartphones.
As part of Beko's global sustainability effort, Beko Philippines announces its partnership with Plastic Credit Exchange, which serves a global ecosystem of carefully vetted partners that recover, process, and recycle plastic waste with programs that improve livelihood, scale up social impact, and reduce the flow of plastic pollution into nature. The partnership is in line with Extended Producer Responsibility Law, which holds companies responsible for the plastic packaging they use throughout the lifecycle of their products.
Trade Launch Showcasing Hero Technologies
As Beko marked its third year in the country, the brand held a grand trade launch for its dealers at the Marriott Hotel Grand Ballroom. The launch also highlights its "Empowered to Live Like A Pro" theme.
The whole day event saw guests, media and dealers, experiencing Beko's range of appliances. They also got tips from a chef and an interior designer on how to manage their homes like a pro.
Beko Philippines showcased its hero technologies, such as HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect TM and many others. These technologies help you live like a pro. Among the products at the exhibit area are cookers- The HII64205F2MT is a 60x50cm built-in induction hob with four Cooking Zones and two Flexizone, nine cooking levels and a glass burner plate. Meanwhile, the BBIS14300XCSE 60x60cm multi-function built-in oven with six cooking functions, including a Steam Aid feature for moist and even cooking.
There are also refrigerators, one of the appliances which Beko is famous for. The inverter refrigerator has Neofrost Triple Cooking Technology, HarvestFresh, and Prosmart Inverter Compressor.
There's also the bean-to-cup espresso machine and the 2Hp air-conditioning with Go Clean Technology, MicroClean TM Filter, Gold Guard, Zone Follow, 4D Auto Swing and HomeWhiz.
Beko appliances are available at: 1st Megasaver, Abenson, All Home, Anson's, Appliance Centrum, Asian Home Appliance, Automatic Center, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike's Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance. Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.
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