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Wednesday, May 31, 2023

The Hapag Movement: Globe's Crusade Kicks Off on World Hunger Day

Globe launches the Longest Hapag- a five-month nationwide food festival series. The campaign began last May 28, which coincided with World Hunger Day. 

This initiative is part of the Globe-led Hapag Movement, which aims to help address the problem of involuntary hunger among 13.5M Filipinos. The advocacy raises funds and spreads awareness about the problem while empowering communities to create sustainable livelihood. 

"Involuntary hunger is one of the critical societal challenges of our time. With the Longest Hapag, we are leveraging strategic partnerships and collective effort to confront the hunger problem that continues to affect our nation," said Yoly Crisanto, Globe Group Chief Sustainability and CCO.

The Longest Hapag will also align with local food festival across the country, ultimately culminating on World Food Day on October 16, 2023. Let us support The Longest Hapag and create a ripple effect so that we can help those who are in need of sustenance. 

Culinary expert and Hapag Movement advocate Chef Jessie Sincioco launched a special Hapag ni Luzviminda menu, where half of the proceeds go to the implementing partners and family beneficiaries. The special menu is available from Monday to Wednesdays at Chef Jessie Rockwell, Makati City. Half of the proceeds will be given to the Hapag Movement. 

"We invite everyone to be a part of the Longest Hapag and make a tangible difference. By working together, we can help families conquer the problem of involuntary hunger and help uplift the lives of our fellow Filipinos," added Crisanto. 

So let us all Unite for Hapag. 


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