Jollibee's 'Buo ang Saya ng Pasko,' campaign launched coincided with the start of Simbang Gabi. This joyful campaign celebrates not only the Christmas season but it also highlights the many ways Filipino families and communities celebrate the season today, creating a more joyful December for diners nationwide.
"This Christmas, Jollibee wants to remind every Filipino that the true joy of the season comes from being together," said Dorothy Ching, Jollibee Philippines' VP for Marketing. "No matter where or how we celebrate, what really matters is celebrating with the people we love. Totoong mas buo ang saya ng Pasko kapag magkakasama tayo at pinagsasaluhan ang mga paborito nating mga pagkain."
This year's 'Buo ang Saya ng Pasko' campaign features a touching Christmas film made in partnership with Forsman and Bodenfors Singapore. The film captures how Filipino families continue to evolve, showing real moments across different walks of life. It follows hospital workers sharing a Christmas meal during their shift, security guards bonding over simple food, couples treating their pets like family, single parents enjoying time with their children, and large families reuniting across generations.
The film celebrates the idea that while traditions change, the spirit of love and connection that defines a Filipino Christmas remains strong.
Jollibee's Joyful Christmas Stores have returned brighter this 2025 Holiday Season with 300 decorated branches nationwide. Each store features festive lights and community inspired touches to bring happiness to neighborhoods, including areas affected by recent calamities.
The Jollibee Joyful Christmas Stores can be located via the Jolly Christmas Tours digital map powered by Google.
To bring the Christmas spirit to communities early, Jollibee launched the first ever Christmas JOY Day during the opening of Simbang Gabi. The brand joined dawn masses in select Manila churches such as San Agustin Church, Our Lady of Remedies Parish in Sta. Ana, and San Fernando Dilao Parish (Paco Church).
The celebration continued in select schools namely- Pinaglabanan Elementary School in San Juan, Kapt. Jose Cardones Integrated School in Taguig, and St. Mary's School in Marikina. Students received Jollibee Kids Values Books and treats for free.
Of course, Jollibee also has Christmas Bundle which is available nationwide for P399. This bundle includes a collectible Jollibee Bag Charm and items like Chicken Fillet with Pepper Cream Sauce and Jolly Spaghetti. Promo runs until December 31, 2025.
Customers can also enjoy the new Family Super Meals, starting at P599 which is perfect for Noche Buena. It has Chickenjoy, rice, drinks and sides.
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