The Department of Trade and Industry (DTI) unveils the Bagong Pilipinas MSME Hub last December 4, 2025 at the G/F of DTI Filinvest Bldg., Makati City.
The MSME Hub marks a major milestone in DTI's strategy to strengthen the MSME ecosystem through innovation, wider market access and deeper integration into national value chains.
Leaders from government, industry partners, regional MSME representatives and supporters of Filipino enterprise gathered during the historic launch.
For many regional MSMEs, the journey into mainstream retail has long been hindered by high operational costs, limited networks and barriers to entering high density commercial districts. The MSME Hub addresses these challenges by offering entrepreneurs a premium, permanent retail space where they can showcase products, observe real-time market behavior and refine strategies based on credible retail performance.
By enabling MSMEs to access Makati's vibrant commercial ecosystem, the Hub becomes a testing ground for product improvement, a venue for brand elevation and a stepping stone toward partnerships with institutional buyers and premium retailers. This structured access is complemented by reliable reporting systems and sales visibility- giving MSMEs clearer insights for production planning, pricing and supply management.
Guests at the launch experienced the Hub's 300sqm thoughtfully designed space that highlights Filipino creativity, craftmanship and innovation. It features well curated sections ranging from apparel and accessories to home decor, artworks, Halal-certified goods, coconut innovations and specialty food products.
The Hub also highlighted the presence of Auro Cafe, a homegrown Filipino brand offering locally inspired food and beverages sourced from farming communities. The cafe transforms the Hub into a destination where visitors can linger, connect and simply savor delicious Filipino food and drink offerings.
"The MSME Hub embodies the Tatak Pinoy Strategy- strengthening our ability to produce, create and innovate globally competitive Filipino products. This space is not just a store, it is part of a larger ecosystem that supports our MSMEs through digitalization, diversification and continuous mentoring. As we scale the Hub model across the regions and integrate it with the OTOP Hub network, we ensure that more Filipino enterprises gain the visibility, structure and support they need to thrive in a modern economy," shared Asst. Secretary Nylah Bautista.
The Hub will evolve throughout the year with rotating showcases, regional spotlights and thematic features- ensuring wider participation of MSMEs nationwide. The concept is designed to be replicable and scalable, enabling DTI to bring similar market-access platforms to more regions while merging it with the strengthened OTOP.
The DTI Bagong Pilipinas MSME Hub is open Mondays to Fridays, 7:00AM to 7:00PM. Visitors can enjoy exploring the space and discover exceptional Filipino crafted products.




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