The Hapag Movement was able to raise P53M since it started in 2022 and was able to provide meals to 120,455 families facing food insecurity. Its forecasted target of 100,000 families by the end of 2025 was reached ahead of schedule and even exceeded the target number of families.
“The overwhelming support for the Hapag Movement reflects the dedication of individuals, businesses, and organizations that share our vision of addressing involuntary hunger in the Philippines. Reaching this milestone sooner than expected strengthens our resolve to expand our efforts and create lasting change,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.
Since its launch, the Hapag Movement has worked with the Ayala Foundation, Scholars of Sustenance, Tzu Chi Foundation, and World Vision. In 2024, it brought in three new mobilization partners—Rise Against Hunger and international organizations UN World Food Programme and Project PEARLS. This aimed to draw international attention to persistent hunger incidence in the Philippines, allowing the Hapag Movement to reach more communities in need.
The Hapag Movement has received support from over 1.1 million Globe and TM subscribers, who donated Php 11.67 million in Rewards points through the GlobeOne app. Total contributions to the program have accounted for 23% of all assistance provided through the platform.
In addition, 1,871 Globe employees took part in various Hapag Movement activities in 2024, demonstrating their commitment to making a difference.
To grow its impact, the Hapag Movement launched innovative fundraisers like the “Ibalik ang Sarap ng Pasko” holiday drive with SM’s shopper loyalty program SMAC, integrating donations into holiday shopping, and the Gourmet Giving Series, featuring fine dining fundraiser events with 12 top Metro Manila restaurants in partnership with Facebook community Fine Dining Club Philippines.
The Hapag Movement also tapped into the power of fandoms, enlisting support from Blackpink and BTS fan communities, Electronic Sports Gaming Summit gamers, ToyCon collectors, Lyropera enthusiasts, and Kwentoon artists to encourage contributions.
The program also gained invaluable support from the Rotary Club of Makati Business District, BPI Foundation, and Kumu, among others.
With its initial target surpassed, the Hapag Movement is now focused on scaling its livelihood training programs nationwide to provide families with sustainable means of supporting themselves.
The initiative is also exploring ways to contribute to the fight against child stunting, ensuring that Filipino children receive the proper nutrition they need in their critical early years.
The Hapag Movement remains committed to addressing hunger and poverty in the Philippines. Supporters can continue contributing through the GlobeOne app and GCash to help sustain and expand its impact.
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