Mang Inasal, the country's grill expert, has bagged three awards (two golds, one silver) at the recently concluded 60th Anvil Awards. The brand's standout programs include the Pork BBQ Media Launch, #MangInasalKahitSaan Digital and PR campaign, and 'Love the Flavors, Love the Philippines.'
With over 586 entries, Mang Inasal stood out for its creativity and impactful execution in 2024.
"These Anvil awards are more than just recognitions, they're a testament to our dedication to connecting with our customers in meaningful ways," said Mike Castro, President at Mang Inasal. "This honor tells us that our efforts, whether in-store or online, truly resonate with our customers. It drives us to keep improving, listen to their needs and find new ways to serve them better. This is a shared victory with our customers- they inspire everything we do."
Among the winning campaign the Pork BBQ Media Launch won Gold under the PR Programs- Marketing and Brand Communication category, making waves in mid-2024 with a star-powered media event and social media buzz that showcased the brand's Pork BBQ as a must-try offering, particularly popular among younger audiences.
Meanwhile, #MangInasalKahitSaan Digital and PR campaign was awarded Gold under the PR Programs- Best Use of Digital category. The campaign took the delivery group's creative use of giant order numbers with QR codes linking to manginasaldelivery.com.ph and turned it into an online sensation. Leveraging digital influencers, media coverage and social media buzz, the campaign generated nationwide excitement, amplifying attention on Mang Inasal's delivery service and driving conversations across platforms.
The third Anvil, a Silver one, goes to 'Love the Flavors, Love the Philippines' campaign for PR Programs- Arts & Culture/Heritage/Tourism category, which is a powerful collaboration with the Department of Tourism. It shines a spotlight on Filipino cuisine, helping elevate local flavors globally, celebrating our flavors and strengthening national pride.
Mang Inasal's Anvil awards is a testament to its ongoing commitment to excellence and innovation in PR.
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