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Sunday, February 2, 2025

Kathryn Bernardo Renews Contract with TCL Philippines

TCL Philippines and Kathryn Bernardo reaffirmed their partnership through a recent contract renewal.

The partnership was officially renewed at a contract signing event held at Studio Simula last January 23, with Shae Xiaoling Yu, Deputy Marketing Director and Joseph Cernitches, Brand Manager of TCL Philippines, together with Lulu Romero and Francis Kalayaan Vidanes of VCM The Celebrity Source.


"We're excited to celebrate Kathryn's third year with TCL and the continued strength of our partnership. Her authenticity and ability to connect with our consumers have made a significant impact in our campaigns, effectively communicating our 'Inspire Greatness' message over the past two years," said Joseph Cernitchez.

"I'm incredibly happy to have contributed to TCL's rise to the top. Knowing the competitive landscape and having experienced TCL products firsthand, I can attest to their exceptional quality and suitability for residential and commercial use," said Kathryn.

"I absolutely love using my TCL QLED PRO TV. It allows me to easily stream my favorite shows and movies, making it the perfect escape from my busy schedule. I can also enjoy family time and organize movie nights, which I cherish. The picture is also top notch! These products truly enhance my lifestyle- whether for work or relaxation- allowing me to juggle my busy schedule with ease," added Kathryn. "I also love that TCL products are designed with the needs to Filipinos in mind. They bring high-quality entertainment and connectivity into our lives, making technology accessible for everyone. Whether it's through the stunning visuals of a TCL TV that enhances movie nights or the smart devices that facilitae communication and productivity, TCL is constantly innovating to meet the demands of modern Filipino families. I believe that these products help bridge the gap between technology and daily living, allowing people to stay connected, entertained and informed- all essential aspects of enjoying a quality lifestyle."

TCL announced that Kathryn will once again headline upcoming marketing campaigns for its key product lines- TVs, washing machines, air conditioners, and refrigerators. 

"2025 is an exciting year for TCL and we are very happy to continue our partnership with Kathryn," said Cernitchez. "As we all know, she's truly a perfect match for TCL. A perfect embodiment of what 'Inspire Greatness' is about. Expect more breakthroughs and innovations that TCL will offer in the next coming campaigns."

TCL is marking its 25th anniversary this year and it aims to reinforce its commitment to providing appliances designed with the user in mind, promoting a natural, stylish and eco-conscious environment. This vision of intelligent and eco-friendly living is brought to life through TCL's innovative smart and sustainable home solutions. 

"My journey with TCL has been truly remarkable and filled with unforgettable moments. One of the most memorable experiences has been seeing firsthand the innovative technology and quality that TCL brings to Filipino households. It's rewarding to be part of a brand that is driven by a commitment to improving the lives of its customers through technology. Celebrating TCL's 25th year in the Philippines adds even more significance to this journey, as we reflect on our growth and successes together," shared Kathryn.

Klook.com

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