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Tuesday, September 5, 2023

HONOR Bags 36 Media Awards at IFA 2023 with its HONOR Magic V2 and V Purse

The smartphone game is definitely strong as HONOR wins 36 Media Awards upon unveiling HONOR Magic V2 and HONOR V Purse, the brand's slimmest and ultra chic smartphone at the IFA 2023.

George Zhao, during the keynote session entitled- "Unfold Tomorrow," he highlighted the brand's commitment to making foldable smartphones mainstream, with its latest innovations. The brand also unveiled the HONOR V Purse, a new concept that reimagines a foldable smartphone as not just wearable but fashion-forward as well. 

"HONOR's foldable smartphones have come a long way, with each iteration showcasing remarkable advancements in design, functionality, and durability," said George Zhao, CEO of HONOR. "Not only that, but with our phone to purse concept brought to life through the HONOR V Purse, we are exploring sustainable solutions that leverage emerging foldable technology to empower creativity and shape tomorrow's lifestyle."

As HONOR unveils the HONOR V Purse, this "Phone-to-purse" concept heralds the beginning of electronic devices as a fashionable solution that offer unlimited opportunities for self-expression. 

HONOR V Purse is also aligned with its commitment to sustainability and environment friendly. It uses vegan leather for its straps, which can be easily paired with any outfit. 

The brand has teamed-up with Bram Van Diepen, creative director for Burberry; Yunuene Esparza, a contemporary artist; Yuan Youmin, a professor at China Academy of Art; and Xiao Hui Wang, a crossover artist. 

At the IFA 2023, HONOR also showcased its new flagship foldable smartphone, the HONOR Magic V2. This smartphone redefines form factor, display, and user experience. 

HONOR Magic V2 is a light and thin foldable smartphone that weighs 231g and measuring 9.9mm thick when folded, with 5000mAh battery. 

HONOR Magic V2 has a triple rear camera setup that includes a 50MP Main Camera, a 50MP Ultra-Wide Camera, and a 20MP Telephoto Camera. Dual front camera features two 16MP Cameras. 

During the IFA 2023, HONOR bagged a total of 36 awards that includes- The HONOR V Purse as "Best of IFA 2023."


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