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Sunday, September 3, 2023

Acer Day #MakeYourGreenMark Wins Red Dot Award

Acer Day's #MakeYourGreenMark won a Red Dot award for Advertising and 11 other awards in this year's Brand and Communication Design ballot. This is by far the largest number of winning entries for Acer in this competition. 

The Acer Day #MakeYourGreenMark aims to disseminate its advocacy through a combination of promotions, CSR partnerships, and event entertainment. 

Acer rallied 18 global ambassadors from seven Asia Pacific regions to support #MakeYourGreenMark to send the brand's message across the globe. It was a successful campaign that changed the direction of global sustainability efforts that highlights Acer's commitment to a more sustainable future. 

Acer Philippines staged a "Green Mark" concert that features a line-up of famous Filipino artists, and fans earned tickets through green initiatives like donations to The Green Earth Heritage Foundation and plastic contributions to The Plastic Flamingo. 

About 15,000 fans attended the concert  both on-ground and online, and reached over 714M people worldwide. The campaign also raised funds amounting to over P1M that will be used to plant 5,401 trees to help forest reforestation and a donation of over 20 metric tons of plastic that will be transformed into a range of sustainable construction materials. 

Acer's pioneering #Acer21DayChallenge sparked a significant movement for the environment, amplified by Acer and Predator ambassadors such as Sarah Geronimo, SB19, and Alodia Gosiengfiao. This initiative reached an astounding 6.5M users in the Philippines and was further amplified through TikTok's viral influence, showcasing how creative engagement can drive global efforts toward a more sustainable tomorrow. 

Red Dot Award, Brands & Communication Design has been a platform of creative innovations for designers and companies since 1993. The contest celebrates the success of these creative campaigns and their artists and has helped increase the visibility and credibility of brands and projects within the international design community.


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