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Tuesday, January 24, 2023

P&G Aids Communities In Need During Urban Poor Solidarity Week

Procter & Gamble (P&G) Philippine, the trusted brand that has health care, beauty care, home care, and grooming products, has given assistance to over 6,000 urban poor families during Urban Poor Solidarity Week in partnership with PCUP or Presidential Commission for the Urban Poor. 

Through the collaboration, P&G donated over P650K worth of hygiene and home care products during the first-ever PWD Assembly and Senior Citizens' Assembly, that aids urban poor communities in Quezon City, Mandaluyong City, and Masbate Province. 

"P&G Philippines continues to be one of PCUP's catalysts in making sure that the less fortunate families in the country live their lives a little easier despite poverty and scarcity. The success of the Urban Poor Solidarity Week 2022 celebration would not have been possible without the support of P&G Philippines," says PCUP Undersecretary Elpidio Jordan Jr. 

Since 1986, the PCUP has been the direct link between the urban poor and the government in terms of policy and program implementation. It is tasked with establishing projects as the PCUP Caravan and PWD and Senior Citizens' Assembly to help empower marginalized communities by giving them access to basic needs and services. 

According to PCUP, aside from food packs and medicine, proper hygiene is as vital as necessities. Access to products that enrich health, home, hygiene, and daily life empowers the urban poor sector and P&G's product donations help fulfill this immediate need. 

Aside from promoting proper hygiene education and access to P&G's hygiene, and daily life products, the program also acquainted PWDs and senior citizens with the different programs and services of participating agencies that they may avail of in times of need. This includes health, legal, education, employment, housing, and other government services. 

"Making a positive impact has and will always be at the core of P&G's operations. We are grateful for the continuing partnership with PCUP; through their programs and projects, we are able to give Filipino families access to our products and promote health and hygiene," says Raffy Fajardo, President of P&G Philippines. 


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