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Friday, September 16, 2022

PMC's 'Portraits' Celebrates Visual Stories

Premium Apple Reseller Power Mac Center collaborated with Filipino photographers for a visual storytelling entitled- Portraits, that highlights the prowess of the iPhone. 

"Power Mac Center recognizes the power of the platform we are given, using the technology that we have, to put the spotlight on communities with important advocacies. We put this series together not only to lend a face and voice to our subjects, but to inspire our audience to use their talents, pursue their passions, and make their mark, with the help of their favorite Apple devices," said Joey Alvarez, PMC Director of Product Management and Marketing. 

The episodes of Portraits juxtapose two extremes- the quiet calm of Masungi Georeserve's eco-conservationists against the unapologetically flamboyant drag queens of Butterboy Bakehouse. The contrast deliberately showcases the lengths to which iPhone photography stretches, effectively catering to every subject in between. 

Featuring the fabulous drag queens Naia, Drag Race Philippines contestant Precious Paula Nicole, and Pura Luka Vega, the latest episode was shot on iPhone by photographer Cru Camara who has worked with international publications and global brands. It was set against the backdrop of Butterboy Bakehouse, which offers both delectable homemade croissants and entertaining performances during daylight drag of what they call as "drag brunch" and "meriendrag."

PMC also tapped conservationist photographer and filmmaker Noel Guevara to take iPhone on a hike, along with the rangers of Masungi Georeserve and three city-based hikers who find sanctuary in nature. Scaling the verdant trails of the protected forest, they shared stories of their memorable climbs, confessed to what (or who) inspired their first hike, and reflected on the fulfillment they find in hiking. 

Conservationist photographer Guevara made sure to capture every significant moment of the climb. Through stunning photos and videos shot on iPhone, he gave justice to the Masungi staff's decades-long conversation efforts and hard work to achieve a balanced coexistence of man and nature in this little piece of paradise. 

In this project, Cru- who is known for their photographs that express creative play of colors, contrast, and shadow- examines identity and the way femininity and masculinity co-exist. Armed with their iPhone, they were able to capture the vibrant drag scene as the queens transformed into larger-than-life characters, aimed at making drag mainstream in Philippine culture. 

Both photographers' expert grasp of the environment and the lenses' inner workings exuded their visual storytelling talents, highlighting key iPhone camera features. To see the photos and watch the full stories of Portraits unfold, visit- PMC Portraits 1 and PMC Portraits 2

Portraits is part of PMC's iPhone for All campaign, which aims to bring the iPhone closer to more Filipinos. By extending exciting offers, and creating great shopping experiences, PMC makes it easier for all to finally upgrade to an iPhone. 

Get more details about the much-anticipated iPhone 14 series by answering PMC survey form and be notified when it hit local shores. You can also check other Apple devices at all Power Mac Center of The Loop branches. 


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