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Thursday, September 15, 2022

HONOR Set To Make Its Mark In The Philippines

Global technology brand HONOR is officially back in the Philippines and is very excited to introduce its array of product line ups. 

Formerly known as being part of Huawei, HONOR is now on independent grounds. And of course, HONOR gets the support of Google.

Consumers are significantly questioning the presence of Google Mobile Services given the remarkable similarities of Huawei and HONOR products. Google's absence has made HONOR and Huawei phones less recommendable to countries who use Google Apps the most. The Philippines is no exception, with almost 90% of smartphone users in the country using Android devices. 

Last October 2021, HONOR launched the globally first smartphone with GMS, the HONOR 50, which helped the brand to be strongly placed as the 3rd-biggest smartphone seller in China. 

All smartphone line ups of HONOR from its low to mid-range up to its flagship foldables are equipped with Google Apps and services. 

Turning to the devices, HONOR X series, HONOR 70, and HONOR Magic Series are the smartphone line ups that the Filipino market is eyeing to grab in Q4 2022.

HONOR is also now the top mobile smartphone brand in China according to IDC report in Q2 2022, with a 19.5% market share. The brand's overall positioning in many categories helped achieved its dominance with the new HONOR 70 series, according to IDC. The budget-friendly Changwan 30 series and Play 6 series also met the needs of the entry-level segment, while the Magic 4 series also allowed HONOR to strengthen its share in the high-end segment. 

HONOR also recently revealed its first self-funded factory demonstrating excellence to manufacturing high-quality premium products.

"The opening of the HONOR Intelligent Manufacturing Industrial Park was a significant milestone of our success in integrating our R&D capabilities into our manufacturing processes. The consolidating allows us to better harness our expertise across both fields," said George Zhao, CEO of HONOR Device Co, Ltd. "In addition to bolstering our manufacturing capacities, the smart manufacturing facility houses world-class production, testing and quality control equipment that ensures our premium products live up to our customers' high expectations."

Automation, digitalization, and intelligent technology serve as the cornerstone underpinning the Park's core manufacturing capabilities. The Park operates with 75% of its production line automated, minimizing the risk of human error. Additionally, more than 40% of the automated production equipment is developed in-house, which serves as further evidence of the tight integration between R&D and manufacturing capabilities at the Park. 

All key equipment in the production facility supports digital control systems, allowing HONOR to better manage the entire production line and reap better efficiency as well as improve product quality.



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