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Thursday, July 15, 2021

Reader's Digest 2021 List of Most Trusted Brands in the Philippines

The world was turned upside down because of the pandemic last year but despite the challenges and the risks that comes with the ongoing pandemic, everyone has seem to embrace the changes that comes with it and has since adapted to what is called the "new normal."

With these in mind, Reader's Digest Asia has recognized the Most Trusted Brands in Asia for 2021. Different brands from across the region are being recognized for their unrelenting commitment to win the trust and loyalty of their most valued consumers.

Reader's Digest commissioned an independent online poll conducted by market research firm Catalyst Research to identify the brands that continue to win the hearts of consumers in this "new normal" world. More than 8,000 respondents from Hong Kong, Malaysia, Philippines, Singapore, and Taiwan answered the questionnaires to identify the brands in product/service categories.

"Perhaps, more than any other year previously, trust has been the guiding human emotion we've a  had to rely on to navigate through our day safely," said Louise Waterson, EIC of Reader's Digest Asia. "For the brands themselves, trust matters when it comes to weathering a crisis, and ultimately, trust is built on the traditional foundations of quality, consistency, honesty, and delivering on your promises."

She also reiterated the importance of having a good rapport between brands and consumers. "In terms of the current situation, with this pandemic, that also means getting proactive and reaching out to your customers like never before. It's very much about maintaining a relationship with that particular individual." 

For the Philippines, the Most Trusted Brands were exclusively revealed in the June 2021 issue of Reader's Digest Philippines. The winners are recognized for their continuous hard work and keeping the relationship with their consumers that they have built through the years despite the odds.

Gold Trusted Brands

These brands are outstanding, based on their consumers’ perceptions. Thus, these have earned scores that are comparatively higher than other brands in the same category. Some of those in the list are:

  • J&T Express – Airfreight/Courier Service

  • BDO – Personal/Consumer Loan; Investment Fund Company

  • Manulife – Life Insurance

  • Acer – Personal Computer

  • Baguio Oil – Cooking Oil

  • Citibank – Credit Card Issuing Bank

  • Ideal Vision Center – Optical Shop/Store

  • Orocan – Plasticware

  • Sharp – Air Purifier; Washing Machine

  • Whirlpool – Washing Machine

  • ABS-CBN – TV Network

Platinum Trusted Brands

These brands have performed exceptionally, as indicated by their consumers’ perception. In the poll, the following brands (among others) have attained scores that exceed those of their nearest competitors:

  • Sun Life – Life Insurance; Investment Fund Company

  • BDO – Bank; Credit Card Issuing Bank

  • Executive Optical – Optical Shop/Stores

  • Mercury Drug – Pharmacy/Drugstore

  • GMA Network – TV Network

  • Uratex – Mattress

  • Goodyear – Tires

  • Macao Imperial Tea – Milk Tea Shop

The complete list of Reader’s Digest’s Most Trusted Brands & Most Trusted Personalities are exclusively published in the June issue of Reader’s Digest Philippines. 


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